The Vietnam E-Commerce Association (VECOM) has announced they expect a strong turnout to participate in this year’s annual Mobile Commerce Day workshop on June 18 in Ho Chi Minh City.

So far, 150 companies have registered to take part in the festivities including giants Google, Nielsen, Bagasus, Sendo, Gameloft, Teamobi, Topica, FPT Telecom, Uber, The Gioi Di Dong and Haravan to name only a few.

Similar events will take place on June 25 in Hanoi and July 2 in Danang says VECOM and anyone in the nation that has interest in mobile and e-commerce should plan on attending.

As a result of the economic transformation of Vietnam and the opening of its markets, retailers are increasingly turning to low-cost channels to drive new traffic to their websites.

Beyond traffic, they also focused on community building and social networking sites to drive their content (user-generated), improve their customer service (by listening to the voice of the customer and gathering feedback), and to drive customer loyalty.

In addition to the emergence of social networking initiatives, says VECOM, the nation is experiencing an explosion in mobile marketing. And most retailers are still trying to sort out exactly how they plan to approach their mobile strategy.

Do they need a full mobile site? Just an iPhone App? What makes the most sense for their business?

VECOM says these full day workshops will dive into the current state, best practices and emerging strategies of both social and mobile marketing and are certain to be highly beneficial.

Conference attendees will hear how their peers have established a presence in these emerging channels, what they are doing to optimize their presence, and how they plan to monetize it as well.

Everyone is welcome and currently VECOM says it expects the total attendance for all three workshops to hit 10,000. For complete information on tickets, times and agenda please visit http://mobileday.vn/en/.

VOV