As Europe’s summer approaches, travel insights from digital travel platform Agoda reveal that destinations in Asia not only rank among the most popular outside Europe, but their popularity is increasing compared to last year, with Agoda noting 52% more accommodation searches in April by Europeans for travel to Asia this summer.

According to Agoda’s search data in April, Malaysia saw interest in its attractions increase 89%, while Japan placed second, with 71% more interest noted than last year.

Vietnam took third place, with a 66% increase in interest from travellers in Europe.

Lam Vu, Agoda’s Vietnam Country Director, said: "The increase in searches compared to last year indicates Vietnam’s growing popularity as a summer holiday destination among Europeans. It’s great to see more and more Europeans exploring all that Vietnam has to offer during their getaway periods."

Ho Chi Minh City, Hoi An and Nha Trang are the most searched locales in Vietnam by Europeans. These destinations offer a mix of leisure, adventure, and cultural experiences, appealing to travellers seeking to make the most of their long-distance summer holiday, Agoda said.

The European markets with the most searches for travel to Vietnam in April were France, Germany, United Kingdom, the Netherlands, and Spain.

Within Asia, top destinations in Asia for European travellers are Thailand, Indonesia, and Japan, respectively. This reflects the wide appeal of Asian destinations to travellers with a variety of interests.

Whether seeking the vibrant street life and historic sites in Bangkok or riding the rolling waves on the surf-friendly coasts of Bali, European tourists are looking to explore what Asia has on offer.

The referenced data originates from accommodation searches conducted on Agoda in April 2024, compared against searches conducted in April 2023, specifically for check-in dates between July and August.

Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 4.2 million hotels and holiday properties worldwide, plus flights, activities, and more./. VNS