national brand

Update news national brand

Vietnamese cuisine to be developed into national brand

Vietnam has a valuable heritage, including its culinary culture. The task now is promoting its advantages and developing it into a national brand.

President requires greater efforts to promote value of Ngoc Linh ginseng

Ngoc Linh ginseng deserves the "National treasure" title, and it is necessary to strongly promote the role of this treasure in improving people's livelihoods, President Nguyen Xuan Phuc said .

National brand: Intellectual property cannot be ignored

In any national branding strategy, we cannot ignore intellectual property (IP), an effective tool to maintain a positive national image.

Lacquer art the ideal national brand: expert

The culture ministry’s Department of Fine Arts, Photography and Exhibition recently chose sơn mài (lacquer) art as a national brand.

Vietnamese sits on domestic gold mine, but cannot exploit it: experts

Vietnam’s 90 million-consumer market is a ‘gold mine’ in the eyes of foreign producers, but local companies are ignoring it, experts say.

Vietnam may lose national brands after SOEs are sold to foreign investors

Many Vietnamese businesspeople are concerned about the the sale of state enterprises to foreign companies which might eliminate their brands. 

Jasmine fragrant rice to be developed as Vietnam’s national rice brand

VietNamNet Bridge - The Vietnam Food Association (VFA) has decided that Jasmine, a type of fragrant rice, will be developed into the country’s national rice brand.