Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Vietnam’s national brand at 235 billion USD, a year-on-year increase of 16 percent.

A consumer shops for milk products of the national dairy company Vinamilk. 

This makes the country among the top 50 most valuable national brands in the world.

The Vietnam national brand value has moved up two places from the 2017 ranking, to rank 43rd this year.

In Southeast Asia, Vietnam’s brand value ranked sixth and 613 billion USD lower than the leading country in the region Indonesia.

Brand Finance gave the A rating to Vietnam’s national brand, which meant “strong”. Singapore and Switzerland maintained their positions as the strongest national brands with rating AAA .

According to London-based Brand Finance, due to the efforts of a national mark programme called “Vietnam Value”, Vietnam’s processed food industry now contributes upwards of 17 billion USD of the country’s exports. The apparel industry makes up over 22 billion USD of exports.

“These economic contributions are absolutely crucial for Vietnam’s overall growth and would not have been entirely possible without the concentrated efforts by Vietnam’s Government,” the report said.

Vietnam has implemented the national programme “Vietnam Value” since 2003.

Topping the world’s most valuable national brands of Brand Finance this year was the United States (US) with a value of 25.899 trillion USD, followed by China (12.779 trillion USD), Germany (5.147 trillion USD), the United Kingdom (3.750 trillion USD) and Japan (3.598 trillion USD).

The report also mentions factors that have positive impacts on the US national brand value include falling tax rates, a business-friendly environment and the perception that Donald Trump’s presidency is helping corporations.

Brand Finance measures the strength and value of the national brands of 100 leading countries.-VNS