Of these, “.vn” domain names accounted for 54.9 per cent and “.com.vn” accounted for 35.2 per cent.

In its e-commerce Index 2018, Viet Nam E-Commerce Association reported that the total number of websites with the country domain name “.vn” and “.com.vn” accounted for more than 90 per cent of total websites.

The “.vn” domain name is the country code top-level domain, which has been transferred by the Internet Corporation for Assigned Names and Numbers to Viet Nam for management.

According to experts, the national domain name is protected by Vietnamese law.

When using the national domain name, enterprises will be able to prevent counterfiet numbers and also minimise the loss of communication with international partners when a fibre-optic cable breaks.

In addition, thanks to the priority of the domain name search engine with country code .vn when searching in Viet Nam, businesses in any sector that use this domain can easily reach customers.

One of the barriers to registering .vn domain names includes complicated procedures, and takes much time.

To improve the situation, the Viet Nam Internet Network Information Centre has allowed domain registars to pilot online registration for the national domain name starting from September 10.

The registration of domain name .vn is simple and fast, but still complies with the regulations on the registration of domain name, according to the centre.

Huynh Ngoc Duy, CEO of Mat Bao Corporation, which is the first company allowed to pilot online application for .vn domain name, said the registration of .vn domain name via online application is an important step in improving transactions in processing applications and archive records, and maintaining .vn domain name.

At the same time, it will also help save time for customers while still ensuring compliance of regulations on registration of .vn domain name. — VNS