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Predicted consumer resets to shape Vietnam FMCG market: Nielsen

The news cycle related to Covid-19 transmission no longer influences trends on the FMCG market in Vietnam and Southeast Asia.

Potential markets for high-quality kitchen equipment

The development of industrial areas, international standard schools, and hospitals in Vietnam has raised the need for industrial catering, which creates a potential market for the distribution and production of industrial-grade kitchen equipment.

Nielsen: Consumers prefer personal touch in purchasing decisions

Talking to friends a better source of information on products and services than going online, Nielsen report finds.

Despite overall optimism, health remains top concern of VN consumers

It's understandable that Vietnamese are increasingly concerned about health issues as air and water pollution has become palpable in large cities.

Nielsen: Health becomes top concern among Vietnamese in Q2

Vietnam remains among Top 4 most optimistic countries globally, according to latest "Global Consumer Confidence" Survey.

Consumer Confidence Index hits record in Q1

Vietnam's index highest in Asia-Pacific, with country being third-most confident globally.

Vietnamese consumers willing to pay more for safe products

Eighty percent of Vietnamese consumers are willing to pay more to buy safe commodities, according to a report of Nielsen Vietnam.

 

The appeal of the Vietnamese consumer market

Located at the corner of Le Duan – Hai Ba Trung streets, an advantageous position in the central area of the city, Hard Rock Café HCMC, covering an area of 1,000 square meters, has been a favorite destination for foreigners for nine years. 

Retailers flock to Vietnam as consumer spending soars

VietNamNet Bridge - In 2014, Vietnamese were the most economical consumers in South East Asia in a Nielsen survey. However, their spending habits have changed.  

Sabeco, Masan, Vinasoy listing may ignite investment wave in FMCG shares

With the third largest population in SE Asia and 70 percent of people of working age, Vietnam has high potential for fast-moving consumer goods (FMCG) manufacturers.

Value more than just price

 Vietnamese consumers now see value as being about more than low price, Mr. Roberto Butragueño, Associate Director of Retail Services at Nielsen Vietnam, said in the market researcher’s latest report.

Vietnamese brands keep pace with foreign goods in FMCG market

VietNamNet Bridge - Vietnamese manufacturers are equal in strength with foreign goods in the fast-moving consumer goods (FMCG) market.

Vietnam has Southeast Asia's most curious shoppers

 Consumers in Vietnam show a strong affinity for brands investing in new product development and are among the most likely regionally to try new product offerings, according to a report released on June 23 by Nielsen.

How do Vietnamese spend their money?

 VietNamNet Bridge - According to the latest figures published by Nielsen market research firm, 85 out of 100 Vietnamese people are changing their consumption habits.

BUSINESS IN BRIEF 19/11

 Domestic gold demand suffers sharp downturn; Consumer confidence keeps climbing; Vietnam pledges to facilitate RoK investors’ operations; Vietnam’s largest automobile exhibition opens; PVN buys stake in petrochemical complex

Consumer confidence in Vietnam reaches 2-year high

According to Nielsen, the index of consumer confidence in Vietnam in the first quarter of 2014 rose slightly to 99 points, from 98 points in the last quarter of 2013. This is the highest level since the fourth quarter of 2011.

Nielsen: Vietnamese are the most economical in Southeast Asia

 VietNamNet Bridge - According to a global survey report on consumer confidence by Nielsen, Vietnam is the most economical country in Southeast Asia.

Vietnam emerges as consumer goods’ “new star”

VietNamNet Bridge – Market analysis firms, after analyzing the recent figures, have come to a conclusion that Vietnam is a rising star in the households’ consumption on consumer goods.