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VietNamNet Bridge - Businesses’ budgets for online advertising are exceeding the budget allocated for television commercials as online ads, empowered with AI and Blockchain, have advantages.
VietNamNet Bridge - Unlike the billboard ad sector, which has been quiet since the Ad Law took effect in 2013, the number of advertisements on transport vehicles has been increasing.
VietNamNet Bridge - The world’s top brands allocate modest budgets for online advertisements in Vietnam, with the CPC (cost per click) the lowest in the world.
VietNamNet Bridge - Telecommunications, automobile - transportation, information and communications, food, cosmetics ... are the industries that pay most for online advertising in Vietnam in the third quarter 2013.
The display at network is believed to witness a boom in 2013, while the banner advertisement would gradually fall into oblivion.