An Ly from Netlink said the total amount of money spent on digital marketing in Asia Pacific may reach $70 billion in 2016. However, 50 percent of the budget reserved for Asia Pacific would go to China.

“This is bad news that Vietnam still has not been added to the world’s digital marketing map. Top brands spend little money in Vietnam and they still don’t pay a high level of attention to the market,” Ly said.

“Since big businesses still don’t spend money in Vietnam, the CPC in Vietnam is still among the lowest in the world,” he said.

The world’s top brands allocate modest budgets for online advertisements in Vietnam, with the CPC (cost per click) the lowest in the world.

Buu Dien newspaper cited 2015 CPC Google AdSense as reporting that Vietnam ranks 72nd in the world with the CPC of $0.03. 

Meanwhile, the rates were $0.04 in Indonesia, and $0.05 in China, India, India, the Philippines, Russia, South Korea and Thailand. 

A publisher said at a conference on September 7 that the average CPC in Vietnam is now VND1,000 only.

Gaby Hien, a mobile app and game expert, confirmed that the ad fee in Vietnam was very low. 

“In the US, the CPM (cost per 1,000 impressions) is $4, while it is just a half of that,” she said.

Also according to Hien, only a few online newspapers in Vietnam have professional online advertisements. 

Most other websites place unprofessional ads, which leads to high percentage of mistaken clicks. Therefore, the ad value is low.

“In order to change the situation, publishers need to improve the ad quality,” Hien said.

Nguyen Dung, CEO and President, commented thatbwhile Vietnam sees online ad revenue increasing rapidly, the ad value in the country is the lowest in the world.

According to Dung, online advertisements have been developing rapidly in Vietnam, but development strategies followed by websites and publishers are the same. 

While the traffic supply in Vietnam is large, the demand is not large enough. 
And while the traffic supply is plentiful, the quality is low. 

Vietnam cannot offer high-quality content to persuade big businesses to pour money to.

What publishers need to do to attract more big businesses is to create high-quality content in order to improve the revenue.

Hiro Furuya from Google agrees that Vietnamese publishers should improve and make high-quality content, because big brands all want to post their ads on high-quality content products.

An Ly suggested that Vietnamese publishers work together in an alliance powerful enough to stimulate demand and optimize the selling prices 


Buu Dien