Apple said it will provide all of its products and the Vietnamese language service directly for customers nationwide.

The online store will provide customers with the same superior services and personalized support as Apple Stores worldwide do. Accordingly, the online store will have a team of experts who are ready to share expertise in Vietnamese to support customers in need.

Apple is honoured to have the opportunity to expand in the Vietnamese market and provide its superior care and support for customers with the launch of the online Apple Store, said Deirdre O’Brien, Senior Vice President of Retail and People, at Apple.

Retail experts says the inauguration of the online Apple Store in Vietnam paves the way for the tech giant to open its first physical store in the market in future.

Local consumers are expected to have soon access to official products when Apple will launch its iPhone 15 series in the coming time.

In Vietnam, Apple has so far worked with retail partners and distributors. The selling price of Apple products in the local market is floating according to market demand. Therefore, the official Apple store is where users can refer to the standard price, before deciding to buy.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California. It is the world's largest technology company by revenue. Its major products are Macbook, iPhone, iPod, iPad, Apple Watch, Apple TV and Home Pod.

Trong Dat