This will include information on broadcast bans, and controlling their appearances on TV shows, performances and advertising programs.

Controlling celebrities is one of 19 categories of key tasks outlined by the Ministry of Information and Communications (MIC) in the updated plan on the broadcasting, television and electronic information development strategy to 2025.

The task will be implemented by the Authority of Broadcasting and Electronic Information (ABEI) in coordination with the Department of Performing Arts under the Ministry of Culture, Sports and Tourism (MCST).

At a conference reviewing the results of electronic information activities in 2022, ABEI said MIC worked with MCST to create procedures to deal with individuals in the field of arts who violate  laws, codes of conduct and social ethics. This includes imposing broadcast restrictions or bans on appearances on the TV or internet.

In addition, MIC has put forward other solutions to control information on the internet, such as organizing conferences connecting MCNs (Multi-Channel Networks) and KOLs, slated for May 2023. 

They will also disseminate legal documents and organize inspection tours of cross-border platforms, with a focus on cross-border platforms that don’t have representative offices in Vietnam.

At the same time, MIC will maintain supervision to force cross-border platforms to block or take down toxic or false information with high response level (90-95 percent); quickly settle problems (less than 24 hours); lock seriously violating pages and channels; develop algorithms to prevent false advertisements; and remove unlicensed games on Google Store and Apple Store. 

MIC will also regularly monitor general information websites and social networks with high numbers of pageviews to ensure that they comply with laws.

In the newly released plan, MIC has updated the goals of the strategy on developing broadcast and electronic information.

Regarding electronic information, the goals include: handle at least 80 percent of electronic news websites and social networks showing signs of ‘newspaperization’; prevent and remove toxic information on cross-border platforms (90-95 percent); increase the number of accounts of Vietnamese social network users from 90 million to 120 million; and increase the online ad market share of domestic enterprises by 5-10 percent.

Van Anh