Samsung has long held a dominant position in the global smartphone market, often outselling competitors like Apple, Google, and Motorola. But dominance doesn't mean complacency. Now is the time for Samsung to prove it still leads the innovation race.

As anticipation builds around the S26 Ultra, here’s what users are hoping to see in Samsung’s next superphone.

Bigger camera sensor for Ultra-level photography

Samsung’s Ultra line has consistently ranked among the best in mobile photography. Galaxy S models are known for impressive night shots and pioneering telephoto zoom that once left users in awe.

However, recent Ultra models haven’t brought much change to hardware. As competitors take bold steps forward, Samsung needs to respond.

Take the Xiaomi 14 Ultra, which stunned users with its photography - thanks largely to its 1-inch image sensor, significantly larger than the typical smartphone camera sensor.

Larger sensors capture more light, improving dynamic range and detail while reducing the reliance on software processing.

While the S25 Ultra offers excellent zoom and a higher-resolution ultra-wide camera, it’s time for a breakthrough. A bigger main sensor could bring the S26 Ultra’s photo quality closer to mirrorless cameras - an upgrade that would set it apart from models like the S25 Edge or Z Fold 7, which currently share the same main camera hardware.

A smaller version of Ultra, please

The S25 Ultra is a powerful beast - but also a bulky one. Its 6.9-inch screen makes one-handed use nearly impossible, and slipping it into tight jeans can be… awkward.

Users with smaller hands often opt for compact phones like the iPhone 17 Pro, which has a more manageable 6.3-inch display.

Unlike Apple, Samsung typically reserves its best features for its largest phones, forcing users to choose between performance and usability.

Fans would love to see a smaller S26 Ultra - one that packs the same flagship chipset and camera power into a more compact frame. Many are even willing to give up the S Pen for it, admitting they rarely use it anyway.

Bring back bold, fun colors

When it comes to design, users want Samsung to be bolder with color. The S22 Ultra once came in a vibrant orange, but later generations played it safe with mostly muted tones.

Many admired Apple’s Cosmic Orange on the iPhone 17 Pro - a cheerful, playful color that stood out without being flashy. After all, phones are personal accessories, not just business tools.

If Samsung dares to release the S26 Ultra in a metallic pink or another bold hue, there’s a good chance many won’t hesitate to pull out their credit cards.

Bigger battery, faster charging

The S25 Ultra features a 5,000mAh battery with 45W fast charging - specs that haven’t changed since the S22 Ultra, four years ago.

Meanwhile, the battery tech race has moved on. Many rivals now use silicon-carbon batteries and offer 80–100W charging.

The OnePlus 15, for instance, boasts a massive 7,300mAh battery and 80W charging - delivering impressive endurance.

While the S25 Ultra’s battery isn’t bad, Samsung needs to update the Ultra line if it doesn’t want to fall behind.

Price hike likely - but users hope it stays fair

If all these wishes come true, the Galaxy S26 Ultra may inevitably see a price increase. Economic uncertainty, global RAM shortages, tariffs, and rising component costs all factor in.

Still, fans hope Samsung can keep pricing reasonable - offering advanced tech without turning the Ultra into a luxury item inaccessible to most users.

Hai Phong