The merger will make the race in the e-commerce market more exciting.

The e-commerce market is expected to witness competition between Tiki-Sendo, Shopee and Lazada, after Tiki and Sendo join under the same roof, slated for this year.

The e-commerce market is looking at two high-calibre developments with the merger of Tiki and Sendo and the entry of heavyweight competitor Facebook. 

Just a few days ago, Tiki and Sendo struck a hundred-million dollar deal that could redraw the landscape of the entire e-commerce industry,

Following the hottest M&A retail deal of Vingroup and Masan in early 2020, the merger of Tiki and Sendo is expected to make the competition in e-commerce industry fiercer.

E-commerce and fintechs accounted for four-fifths of the total number of big calls for capital in 2019. The biggest deal was worth $300 million.

If Tiki and Sendo successfully carry out the merger, the Vietnamese e-commerce market will be the playing field for three major players. Two of them, Lazada and Shopee, are foreign invested.

Local tech platforms and startups aim to take on the world but doing so won't be easy.

An expected co-operation deal between Tiki and Sendo has surprised the merger and acquisition arena in Vietnam, coming hot off the heels of the announced partnership between Vingroup and Masan late last year. 

The digital sector is expected to contribute 30% to Vietnam's economy by 2030.

The year-end online shopping frenzy has kicked off with giant local and foreign players like Lazada, Tiki, Sendo, and Shopee rolling out promotions since the middle of last month.

The multi-billion dollar capital flow which went to India and helped the country build decacorns (startups with value of over $10 billion) and unicorns (over $1 billion) in e-commerce, is now heading for Vietnam.

Despite non-stop spending, Lazada remains overwhelmed by local platforms Sendo and Mobile World, in addition to other players Shopee and Tiki.

Five Vietnamese e-commerce platforms were named among ten most visited sites in Southeast Asia in the first half of this year.

Sendo, for the first time, was listed as one of the four most visited ecommerce platforms in the second quarter of 2019, according to data from iPrice Insights’ map of ecommerce.