Shopee has beat Lazada to become the top e-commerce platform by traffic in the third quarter of this year, according to the Map of E-commerce in Viet Nam recently published by Iprice Insight.

A customer shops on the Shopee platform. 

Statistics showed that Shopee had a monthly average traffic of 34.5 million in the quarter.

It was closely followed by Lazada with a monthly average traffic of 30.2 million.

This is the first time Lazada has lost the top position since the second quarter of 2017.

Other players in the top five included Tiki with 29.4 million traffic per month, Sendo with 20.7 million and Adayroi with 5.3 million.

The top four, including Shopee, Lazada, Tiki and Sendo all received foreign funding.

The competition was growing fierce in Viet Nam’s e-commerce market, which is anticipated to reach US$10 billion by 2022.

The ranking was forecast to see significant changes in the last quarter of this year when e-commerce platforms would offer more promotion and discount programmes to stimulate shopping as the year-end approaches.

Iprice Insight is run by iPrime Group, a price comparison platform in seven markets, including Malaysia, Indonesia, Singapore, Hong Kong, Thailand, the Philippines and Viet Nam. 

VNS