social trends

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Gen Z reconnects with their roots, spreads rural Tet spirit

In recent years, Vietnamese social media has seen a revival of rustic content, with young audiences drawn to videos of rural life, kitchen scenes, Tet preparations and everyday family rituals.

Internet goes wild for virtual pho shop that doesn't exist

In recent days, the phrase “Pho Anh Hai” and “10 Dan Phuong” unexpectedly shot to the top of Google Trends and a popular ride-hailing and food delivery app.