social trends

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World Cup excitement fuels responsible fandom among Hanoi youth

As the FIFA World Cup 2026 captivates fans worldwide, the tournament’s excitement has swept through Hanoi, where growing numbers of young supporters are embracing football with enthusiasm, responsibility and a more positive fan culture.

Many Vietnamese afraid of medicine but addicted to supplements

Many people treat supplements as a “shield” against aging, even believing that the more vitamins they take, the younger their bodies will remain and the less they have to worry about growing old.

Fuel price volatility drives Vietnamese consumers toward EVs

More than half a million searches for electric vehicles were recorded in less than two weeks as fuel prices fluctuated sharply across the country.

Gen Z reconnects with their roots, spreads rural Tet spirit

In recent years, Vietnamese social media has seen a revival of rustic content, with young audiences drawn to videos of rural life, kitchen scenes, Tet preparations and everyday family rituals.

Internet goes wild for virtual pho shop that doesn't exist

In recent days, the phrase “Pho Anh Hai” and “10 Dan Phuong” unexpectedly shot to the top of Google Trends and a popular ride-hailing and food delivery app.