A range of carp-shaped snacks including sticky rice and jelly are proving to be popular food items ahead of the annual Kitchen Gods Day, which falls on the 23rd day of the final month of the Lunar New Year, known locally as Tet.
This year marks the first time that customers are able to purchase carp-shaped jelly.
Shop owner Le Thuong notes that she has so far received 600 orders from customers looking to buy carp-shaped jelly.
As well as the jelly products, carp-shaped sticky rice in various sizes and colours is proving to be another extremely popular item.
Not only is their appearance elaborate, but they taste delicious and come in in a variety of types.
Customers are spoiled with a range of choice when making their purchase, with each pair of carp-shaped jelly being worth VND90,000.