The focal point of the festivities was the enchanting procession of the Mother Goddess, both on the streets and along the river.

Jointly organized by the Hue Nam Palace Sponsoring Board and the Thua Thien Hue Department of Culture and Sports, the procession of the Mother Goddess spanned a three-kilometer route through the streets, from Thien Tien Giao Holy Palace to the Nghinh Luong Pavilion. Following a solemn ceremony to invoke peace, the procession then escorted the Mother Goddess to Hue Nam Palace via the tranquil water of the Huong River.

The Hue Nam (also known as Hon Chen) Palace Festival is a vibrant tapestry of folk culture, featuring colorful dragon boats, fluttering flags, and ornate costumes adorning the participants. Both locals and foreign visitors alike are captivated by the traditional spiritual rituals that unfold during this annual festival in the historic capital of Hue.