return icon

Theatre arts need to innovate to meet changing audience tastes

The rapid development of science and technology has led to major changes in the way people enjoy the arts and has placed traditional stages in fierce competition with other types of entertainment.

Theatrical stages need to innovate to meet the audience’s ever-changing demands. — Photo


Innovation is needed to meet the demands of today's audiences, according to experts.

Some theatrical plays have stood out for their serious investments in technology. Among these are Tuần Châu Hà Nội Company’s Tinh hoa Bắc Bộ (The Quintessence of Tonkin), Gami Theme Park’s Ký Ức Hội An (Hội An Memory), Việt Theatre’s Tứ Phủ (Four Places), and Star Galaxy Theatre’s Ionah.

Public acceptance of these plays has shown that multimedia, costumes, props, music and lighting are as important as artists’ acting skills in bringing the best experience to audiences.

Vietnamese theatre in general has not caught up with technology, primarily because human and material resources are limited.

People’s Artists Lê Huy Quang said that Vietnamese stages are small and one-dimensional, and artists cannot be creative with the stage setups.

This can be seen at the Hà Nội Opera House, Youth Theatre, Việt Nam Puppet Theatre, Thăng Long Puppet Theatre, Central Circus, Hồng Hà Theatre, and Đại Nam Theatre.

Some of these stages are 100 years old, Quang said, adding that even after renovation, they are still out of date.

Quang said he is concerned that most stage artists are not equipped with the latest technology skills.

The Fourth Industrial Revolution era requires people with good technological skills who can promote, communicate, sell tickets and bridge the gap between the stage and the audience, he said.

A seminar on the "Hà Nội Stage in Fourth Industrial Revolution" held by the Hà Nội Theatre Association recently received many proposals to improve the theatre arts.

Speaking at the event, People’s Artist Trần Quốc Chiêm, chairman of the Hà Nội Association of Literature and Arts, said that it is difficult to attract audiences with an outdated lighting system and bulky stage decorations that take time to move between each set.

Technology application has become important to connect with the audience. However, he noted that artists should not be too dependent on technology because the originality of each play must be expressed by real interaction between performers and the audience.

Excessive use of technology or boycotting of technology is not the direction for modern theatrical arts, he said.

To improve quality, People’s Artist Lê Tiến Thọ stressed the importance of presenting new topics that are relevant to people’s lives.

Experts agreed that when performances are promoted well to the target audiences, the stage will never be forgotten.  VNS



Over US$34 billion set to pour into Vietnam’s real estate market this year

During the first seven months of 2022, over VND420 trillion (US$18 billion) was pumped into the real estate market. The figure could be raised to VND800 trillion ($34 billion) by the end of the year in case of favorable conditions.


Government offers support to additional 243,000 pandemic-hit labourers

Tourism businesses struggle to get cut-rate loans

Struggling tourism businesses in HCM City are in dire need of credit to recover but are finding it very difficult to access the subsidised loans under the Government’s Decree 31 that took effect in May, according to the city's Department of Tourism.


Ministry of Finance seeks to drop fuel price stabilization fund

Vietnam to tighten management, increase supervision to prevent tax loss

Nowadays online shopping becomes more popular than in-store shopping and more people have taken take full advantage of social networking platforms to put an ad on social network platforms about their products.

Foreign firms required to store users' data in Vietnam

Foreign firms shall be required to store users' data within Vietnamese territory and set up local offices, according to the Government's Decree No. 53/2022/ND-CP scheduled to take place from October 1, 2022.

40 Vietnamese people flee Cambodia's casino

Long Binh Border Gate Station in the southern province of An Giang has just detained 40 Vietnamese people who illegally entered the country by a local river.

Vietnam’s corporate bond market hits over US$11.2 bln in seven months

Vietnamese enterprises issued bonds worth a total ofVND262.25 trillion (more than US$11.2 billion) over the first seven months of 2022, a year-on-year decrease of 10.9 percent, announced the Ministry of Finance.

Foreign traveler suggests 10 most unique Vietnamese cities

Canadian freelance writer Matthew Pike, who departed his homeland to settle in Vietnam, has listed the 10 most unique Vietnamese cities for travelers to visit.

Estate businesses face capital deadlock

To solve the problem of lacking capital, real estate businesses must change to suit the situation. They must focus on the capital market (issuing corporate bonds, stocks).

Thao aims to be first Vietnam's IBA champion

Tran Van Thao hopes to reach another milestone in his career and national boxing by winning the International Boxing Association (IBA) belt next month in HCM City.

VN representative to introduce image of Saint Giong at Man of The Year 2022 contest

Nguyen Minh Khac, Vietnam’s contestant at The Man Of The Year 2022 pageant, disclosed his national costume for the contest on August 17.

A 'miracle' for Vietnam to catch up with Thailand and Malaysia

In 2030, the income of Vietnamese is expected to be equal to that of Malaysia in 2007. Experts calculate that if Vietnam tries its best, it can catch up with Thailand and Malaysia, but it will still be far behind China and South Korea.

Vietnam’s chess star Le Quang Liem defeats World Cup champion for second time

Vietnam’s top chess player Le Quang Liem defeated World Cup champion Jan-Krzysztof Duda of Poland at the FTX Crypto Cup 2022 in Miami, Florida UAS on August 18.

FLC names new vice president to replace Dang Tat Thang

The Board of Directors of FLC Group has approved the resignation of Vice Chairman Dang Tat Thang and elected Mr. Doan Huu Doan to replace Mr. Thang as of August 17.