Implemented correctly, a new brand strategy helps push a company further forward.

One evening, Bruce Weigl, the US war veteran cum poet, was wandering along Hue Street in Ha Noi when a group of pedicab riders offered to wheel him around the city.

Viet Nam Automation Association vice-chairman Trinh Dinh De told Khoa hoc va Doi song (Science and Life) newspaper Viet Nam could become dependent on foreign technology if it did not realise its own potential.

Minister of Finance Vu Van Ninh provides details of the State budget for state-owned groups and corporations in 2011 and defines their role in the economy.

Office staff in Vietnam rarely work all day, preferring instead to put their computer access to their own use.

Viet Nam needs to fully exploit renewable energy sources to cope with the increasing number of power shortages and maintain sustainable development of the country's natural resources, experts have said.

An icy cold spell, the season's first, has hit northern Viet Nam, hospitalising thousands of children and creating fog-related traffic jams.

Real Madrid coach Jose Mourinho was not slow to sing his own praises for what he has achieved during 2010.

Vietnamese fans crowd the My Dinh Stadium to watch the second leg semifinal game between Vietnam and Malaysian on December 18 in Hanoi

Mobile alliance plans better roaming service; Da Nang first VN city to link to world data alliance; Ministry ponders policy on mobile number portability

Fuel supplies are sufficient to meet domestic demand through the first quarter of next year, said Deputy Minister of Industry and Trade Nguyen Cam Tu.

Six Senses opens resort on on Con Dao Island, a pristine 75-square-kilometer archipelago in southern Vietnam

Show honours film composer; Action flick kicks off holiday season; VN's first insect photo exhibition opens

Vietnamese, Lao provinces enhance cooperation; Vietnam boosts legislative ties with AIPA member; State President sends condolence to Venezuela, Colombia

Angela Ahrendts, the London-based famous brand Burberry's CEO, was excited to see its luxury goods' profits jumped to a new high this year.

$9million devoted to build Thua Thien Hue’s top secondary school; Denmark to fund art education in primary schools in Vietnam; World Bank steps up support for Vietnam’s higher education

The Hanoi People’s Procuracy on Friday issued an indictment on its prosecution of Cu Huy Ha Vu on charges of “disseminating information against the State of the Socialist Republic of Vietnam”

The Belarussian government on Saturday vowed to safeguard a smooth presidential election slated for Sunday.

New suspension bridge collapses in Kon Tum; Man charged over anti-State material; Rough seas hamper search for 24 sailors