HCM City all set for tourism revival

The HCM City Department of Tourism has launched its largest ever tourism communication and stimulus campaign, ‘Hello HCM City,’ in an effort to kick-start the tourism industry, which has been hit hardest by the COVID-19 pandemic.

It targets making the city a leading metropolitan tourist destination in Asia.

HCM City all set for tourism revival
Vo Thi Ngoc Thuy, deputy director of the HCM City Department of Tourism.

Vo Thi Ngoc Thuy, deputy director of the department, speaks about the campaign and preparations for the revival of domestic and international travel.

Can you tell us about the main features of the campaign?

The campaign starts at the beginning of this month and will run until January next year. It is aimed at promoting the city as a safe, vibrant and friendly destination through a series of digital communication products and tourism promotion events.

It will help stimulate domestic travel demand after the COVID-19 pandemic is brought under control in Vietnam.

A three-minute tourism video, a travel photo album and the song “Hello HCM City” composed exclusively for the campaign showcase the essence of the people, landscapes and unique cultural and historical values.

The digital communication products highlight five aspects of the city’s tourism -- futuristic, open, youthful, colourful, and exciting -- and inspire city residents to explore its historic and culture complexities.

They have been posted on social channels and websites of travel companies.

A series of cultural and tourism events will be held this year, including the Áo Dài (Vietnamese traditional long dress) Festival to be held this month and the Techcombank HCM City International Marathon in December.

Conferences on travel linkages between HCM City and provinces in the north-western, north-eastern and central regions are slated for the fourth quarter of this year to promote inter-provincial travel products.

The city’s official tourism identity will be unveiled in the second phase of the campaign.

Many popular bloggers, celebrities and communication companies such as Google and BBC Global are involved in the tourism communication campaign.

The department is planning to launch the second domestic stimulus programme with intensive promotions and new travel products.

Can you tell us about the second domestic tourism stimulus programme?

 

The first domestic stimulus programme that was launched in May was temporarily halted due to the second wave of COVID-19 that began at the end of July. The stimulus tourism programme achieved remarkable results and gradually revived domestic travel.

Leading travel firms such as Saigontouris and Vietravel had been expecting a record increase in the number of domestic tourists until the second wave of COVID-19 returned in July.

Thanks to effective pandemic containment by the Government, local sentiment for travel has been recovering. The tourism sector in co-ordination with travel firms will promote communication about safe and attractive destinations to restore travel confidence and demand.

Travel businesses have made health and safety the top priority and comply with all safety criteria. Quality of tourism products, new experiences and tailor-made travel arranged to match individual requirements are key factors in attracting tourists.

Tour prices will be as affordable as in the previous stimulus programme.

Tour prices are no longer the decisive factor and customers pay attention to safety and choose high-quality travel products.

Tour packages for businesses, family and friend groups and eco-tourism-related destinations and activities will be mostly offered under the programme.

Domestic travel is expected to recover in the fourth quarter this year and see record numbers next year.

Do you think the communication campaign will help stimulate international travel which is expected to revive early next year?

International travel demand depends on the opening of borders. However, effective communication and marketing efforts and robust domestic demand are good preparations for the rebound in international travel.

The department will work with international partners to carry out its communication campaign in foreign markets at the beginning of next year.

Overseas tourism promotion and marketing activities for next year have been finalised and implementation will begin early next year. VNS

HCM City devises two scenarios to revive tourism

HCM City devises two scenarios to revive tourism

Ho Chi Minh City’s Department of Tourism has mapped out two scenarios to kick-start the tourism market post-COVID-19.

HCM City kicks off travel stimulus programme

HCM City kicks off travel stimulus programme

The HCM City Department of Tourism yesterday (June 9) kicked off its annual tourism stimulus programme that will run throughout the year as part of its attempt to revive the hard-hit tourism industry.

 
 

Other News

.
Unique Halloween pumpkin garden opens in Da Lat city
Unique Halloween pumpkin garden opens in Da Lat city
TRAVELicon  29/10/2020 

A special garden featuring pumpkins of various shapes that cost several billions of VND has become the latest hot tourist attraction of Da Lat, with the event being held to mark Halloween celebrations.

Van Chai fishing village: Hidden charm of Sam Son beach city
Van Chai fishing village: Hidden charm of Sam Son beach city
TRAVELicon  29/10/2020 

Not many people have heard about Van Chai Village, a hundreds-of-year-old fishing village situated in the bustling Sam Son beach city in Thanh Hoa Province.

Bucket list experiences for tourists visiting Vietnam
Bucket list experiences for tourists visiting Vietnam
TRAVELicon  28/10/2020 

Travel website The Culture Trip has released a bucket list of experiences tourists must enjoy when visiting the nation, with Vietnam featuring a thousand-year-old history and a diverse range of culture.

HCM City travel agencies offer 200 discounted tours as part of stimulus programme
HCM City travel agencies offer 200 discounted tours as part of stimulus programme
TRAVELicon  28/10/2020 

About 100 travel agencies in HCM City are taking part in the fourth tourism stimulus programme with nearly 200 discounted products.

Blossoming daisies charm Hanoians
Blossoming daisies charm Hanoians
TRAVELicon  29/10/2020 

When millions of ox-eye daisies erupt in Vietnam's capital, it must mean winter is coming. Hanoians are flocking to daisy gardens to capture the moment.

Charming nature and culture in Tay Giang
Charming nature and culture in Tay Giang
TRAVELicon  30/10/2020 

Trekking to po mu (Fokienia) forest, admiring terraced rice fields embraced by zig zag streams, talking with friendly Co Tu ethnic people are some of the unforgettable experiences after my two-day trip to Tay Giang in Quang Nam Province.

Rowers conquer Tu San canyon
Rowers conquer Tu San canyon
TRAVELicon  28/10/2020 

Hundreds of athletes who love rowing sup and kayaking have flocked to Meo Vac District, Ha Giang Province, to participate in a competition to conquer Tu San canyon, which is believed to be the deepest canyon in Vietnam and Southeast Asia.

Vietnamese food: Grilled pork wrapped in pomelo leaves
Vietnamese food: Grilled pork wrapped in pomelo leaves
TRAVELicon  27/10/2020 

The dish is an indispensable part of any special meal made from leaves, a tradition of the Mường ethnic group.

Travel agencies look to set up criteria for 'safe destinations'
Travel agencies look to set up criteria for 'safe destinations'
TRAVELicon  27/10/2020 

Leading tourist companies in Ho Chi Minh City are seeking to establish criteria for safe destinations to reboot tourism and prepare for international arrivals in the near future.

Best treats to enjoy in Hanoi during wintertime
Best treats to enjoy in Hanoi during wintertime
TRAVELicon  26/10/2020 

With the arrival of cold weather, this part of the year represents the perfect time to sample hot street food. Let’s visit Hanoi these days to taste these special dishes and enjoy an unforgettable experience.

Com - the flavour of autumn
Com - the flavour of autumn
TRAVELicon  27/10/2020 

Autumn has arrived in Hanoi with gentle breezes tenderly penetrating street corners, replacing the summer heat and scattering bunches of yellow leaves on the pavements.

Awakening the potential of “Vinh Long Red Kingdom”
Awakening the potential of “Vinh Long Red Kingdom”
TRAVELicon  26/10/2020 

Vinh Long has long been known as the most famous and largest brick production province in the Mekong River Delta region; indeed, the local people called it “red kingdom”.

Evening tour to introduce visitors to the best of Thang Long Imperial Citadel
Evening tour to introduce visitors to the best of Thang Long Imperial Citadel
TRAVELicon  25/10/2020 

An evening tour named “Decoding the Imperial Citadel of Thang Long” is scheduled to be launched later this year, promising unique experience for visitors to the world heritage site in Hanoi.

Gia Lai-style rice noodle soup
Gia Lai-style rice noodle soup
TRAVELicon  24/10/2020 

Gia Lai is a mountainous province which boasts a distinctive culture and a cuisine embracing traditions and modernity.

Yellow season in Kon Tum Province
Yellow season in Kon Tum Province
TRAVELicon  25/10/2020 

Vast terraced rice fields on Ngoc Linh Mountain in Kon Tum Province in the Central Highlands are considered a version of the northwestern region.

Explore new community-based tourism in Tra Vinh
Explore new community-based tourism in Tra Vinh
TRAVELicon  25/10/2020 

Chim (Bird) Islet in the Mekong Delta province of Tra Vinh is a new community-based tourism destination in the region.

Hang Kia - Pa Co offers top hideaway
Hang Kia - Pa Co offers top hideaway
TRAVELicon  25/10/2020 

Located in the northwest with an altitude of 1,200m - 1,500m above sea level, Hang Kia and Pa Co communes in Hoa Binh Province are covered by clouds almost year-round.

Weirdest Vietnamese places through the eyes of a foreigner
Weirdest Vietnamese places through the eyes of a foreigner
TRAVELicon  22/10/2020 

The Culture Trip, a prestigious travel website, has published a list of the nation’s strangest locations which amaze foreigners.

Vietnam yet to welcome return of foreign holidaymakers
Vietnam yet to welcome return of foreign holidaymakers
TRAVELicon  22/10/2020 

Prime Minister Nguyen Xuan Phuc has agreed to keep the nation’s borders closed to foreign visitors due to complex developments of the COVID-19 pandemic taking place both regionally and globally.

Hanoi double-decker bus service resumed
Hanoi double-decker bus service resumed
TRAVELicon  22/10/2020 

Hanoi’s double-decker bus service has been reopened today, October 17, after a long suspension due to Covid-19.

 
 
 
Leave your comment on an article

OR QUICK LOGIN