VietNamNet Bridge – The fast food market has formed in Vietnam, with a series of foreign food chains. Why don’t we see many local brands?

The Vietnamese people’s high sensitivity to the new things, and the overly high enthusiasm of the mass media have both helped promote the US Starbucks brand in Vietnam. 

Trung Nguyen, the most famous Vietnamese coffee brand, plans to buy the roasters in the US and open cafes in Seattle, New York and Boston in 2013. The strategy was announced right after the US Starbucks opened its first store in HCM City.

It’s not very likely that Vietnamese coffee growers would benefit with the appearance of Starbucks in Vietnam, because the US chain may not use Vietnam’s coffee.

The owners of Trung Nguyen coffee, Vinaxuki automobile, My Hao cosmetics and Bibica sweets brands have been going to retail markets to survey the purchasing power, assembling cars and selling products themselves.

VietNamNet Bridge – Analysts believe that Starbucks coffee in Vietnam would be closer to the Starbucks coffee in India rather than to China.

Trung Nguyen, the Vietnamese coffee brand, has affirmed that Trung Nguyen coffee products have been more favored in Vietnam than Nestle products. Meanwhile, the foreign giant has denied this.

Dang Le Nguyen Vu, the owner of the Vietnamese well- known Trung Nguyen coffee brand, who has been called the Vietnamese “coffee King” has triggered a public quarrel when he publicly made derogative remarks about Starbucks’ coffee.