According to a Nielsen report, Vietnam is second only to Singapore in terms of total online users. Ninety-five per cent of its adult population have a mobile phone, with 78 per cent having a smartphone. Seventy-nine per cent of users view products on a mobile app or website and 75 per cent use smartphones to search for product information before making a purchase.

With significant figures on online shopping and hot trends and held by the Vietnam E-Commerce Association (VECOM), this third holding of VOMF gathered together some 35 leading speakers on domestic and foreign marketing. Speakers included prestigious experts from leading organizations and businesses in the field of online marketing research and marketing, including Nielsen, Google, Facebook, comScore, and Paypal.

With the theme “Human or Robot”, this year’s forum addressed trends in technological development and active measures to tackle change. It attracted about 2,000 delegates interested in online business, including over 55 organizations offering online marketing services.

There were four key sessions. The first presented an overview of the marketing world and global trends in online marketing and the changing experience of modern consumers. It was followed by a session on “Human Or Robot”, which included the application of AI in online marketing and effectively exploiting Chatbox. Session 3 was Data-driven Marketing and Session 4 Marketing 020 from strategy to planning and tools.

It was also an opportunity to exchange information and solutions and seek business cooperation opportunities in the field of online marketing. The forum not only supports e-commerce businesses in identifying appropriate online marketing strategies and improving online marketing effectiveness but also contributed to expanding the online marketing market and enhancing the market share of domestic enterprises.

The forum is an annual event in online marketing on a national scale and is organized to promote the online marketing in particular and Vietnam’s e-commerce development in general, to help businesses access new trends from around the world.

E-commerce in Vietnam grew 25 per cent last year against 2016 and this growth is forecast to continue this year.

Trends in multi-channel links were also of interest to businesses. The rate of revenue from e-commerce channels is on the increase because consumers’ purchasing habits are changing, in large part by growing technology.

Businesses are also aware of the importance of user data, meaning data management is indispensable for enterprises in their sustainable development. All latest trends and fluctuations and the potential to exploit the market were discussed by experts at the different sessions.

VN Economic Times