Discovering that domestic elephants like to eat ripened coffee beans, a farmer in Dak Lak province, the Central Highlands of Vietnam, researched to produce his own specialty – elephant coffee, which is sold for $70-$100 a kilo.

 The global market share of Vietnamese coffee has shrunk from 22 percent in 2014 to 18 percent this year even though the country is still the world’s second biggest coffee exporter.

 VietNamNet Bridge - Starbucks’ announcement to sell Vietnamese coffee at more than 21,500 shops in 56 countries is good news, but it also reveals weaknesses of the Vietnamese coffee industry.