Vietnam’s instant noodle consumption showed signs of recovery last year with 4.92 billion packets sold, after seeing a decline in 2015, according to the World Instant Noodles Association (WINA). 

Vietnam remained the fourth largest consumer of instant noodles in the world, after China, Indonesia, and Japan. Illustrative photo

WINA attributed the recovery to the wider range of products available for customers to choose from. The instant noodle market tends to rebound, but quite slowly. This is a common trend in the world market as packaged noodle consumption is falling.

Vietnam remained the fourth largest consumer of instant noodles in the world, after China, Indonesia, and Japan.

Kajiwara Junichi, General Director of Acecook Vietnam, confirmed the improvement in the Vietnam instant noodle market, saying that turnover in the company’s instant noodles increased by 5-20% from 2016 to mid-2017.

Meanwhile, sales of Masan Consumer and Asia Foods products decreased and is showing no signs of recovery.

The three companies, Acecook Vietnam, Masan Consumer, and Asia Foods, are the biggest producers of instant noodles, accounting for 70% of Vietnam’s market shares.

VOV