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Vietnam's negotiations to buy TV rights for World Cup 2022 are 'frozen'

Vietnamese negotiators for the television rights of the 2022 World Cup and the partner have not yet reached agreement on a price.


"The two sides have not made any new moves to finalize the price of the World Cup 2022 television rights," said a member of the negotiation team, which comprises representatives of large television broadcasters in Vietnam.

He said the price of US$15 million offered by the partner was too high, beyond the payment ability of any Vietnamese broadcaster, and even if they combined forces to buy the television rights for the event. It would be a high risk for broadcasters to try to earn $15 million from advertising sales.

"We can accept a little loss to serve the audience, but if the loss is too much, it will be a burden. If the partner still maintains the price of $15 million for the 2022 World Cup TV rights package in Vietnam, it will be very difficult for any broadcaster to buy it. At this time, in addition to the connection of television units, it also needs support from big corporations," said an official of a television corporation in Vietnam. 

Switzerland-based Infront Sports & Media owns the rights to broadcast the 2022 World Cup in Indonesia and 25 other countries in Asia. I  Southeast Asia, Indonesia, Brunei, Cambodia, Malaysia, and the Philippines, and most recently Singapore, have the rights to broadcast the 2022 World Cup.

According to an expert in the field of World Cup copyright, the partner has researched the local market very carefully, and offered a towering price because  Vietnamese people are passionate about football.

Dai Nam

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