The goal for foreign arrivals in 2023 was adjusted from 8 million to 12.5-13 million right after 10 months.

Tourism experts attributed the results to strong efforts from all stakeholders, especially the Government.

This year, for the first time, a Prime Minister chaired national conferences on tourism development, on March 15 and November 15.

In May, the Prime Minister issued a resolution on speeding up tourism recovery and development in an effective and sustainable manner. Three months later, the Government issued two more resolutions on granting e-visa and increasing the temporary stay to 45 days for citizens of 13 countries that are unilaterally exempted from visas.

Right from the beginning of the year, localities have actively implemented tourism promotion programmes as well as cultural and sports activities to encourage travelling activities, while introducing new products to lure more international tourists. Notably, Hanoi has for the first time launched 15 night-time tourism products.

As a result, after 11 months, Vietnam welcomed more than 11.2 million foreign visitors, 3.8 times higher than that in the same period of 2022. The number of domestic tourists also reached 103.2 million, while total revenue from tourism hit 628.2 trillion VND (25.76 billion USD). In November alone, the country saw a month-on-month surge of 58.5% in the number of visitors from Europe.

The last month of the year with many big festive events is also expected to see a breakthrough for Vietnamese tourism.

In the year, Vietnam's tourism has been highly evaluated internationally, receiving many awards from the World Travel Awards, including the World’s Leading Heritage Destination 2023 for the fourth time and Asia’s Leading Destination.