At the launch ceremony of the Digital Content Creators for Children (DCCC) network held in Hanoi on August 4, Nguyen Lam Thanh, Vice President of the Vietnam Digital Content Creation Alliance (DCCA) and representative of TikTok Vietnam, shared that “Vietnamese people now spend an average of 7 hours per day online - almost equivalent to a full workday - and the number is even higher among youth.”

From this reality, Hoang Dinh Trung, a standing member of the Vietnam Digital Communication Association and Vice President of the DCCA, emphasized the urgency of the matter: “Creating a safe, positive, and humane digital ecosystem for children is not only a pressing need but also a shared responsibility of society.”

According to Thanh, weekly viewing time on platforms such as YouTube, Facebook, and TikTok in Vietnam has reached a staggering 100 million hours, profoundly influencing how children perceive, learn, and develop.

What’s most concerning is children’s vulnerability to misleading, toxic content. With still-undeveloped critical thinking, they are easily affected - both mentally and emotionally - and can fall victim to online bullying, scams, or harmful digital trends.

Thanh stressed that “DCCC will be a hub that unites mindful and visionary content creators to deliver creative, ethical, and meaningful content for children.”

In addition to shielding young users from harmful digital content, DCCC aims to promote the creation of educational and inspiring materials that nurture moral values, culture, and a positive lifestyle.

“More than just a shield, DCCC aspires to give children the right to access content that is wholesome, creative, and empowering,” Thanh emphasized.

At its debut, the DCCC network gathered 30 founding members, including organizations and individuals from education, technology, media, and content creation sectors.

The initiative hopes to expand to 100 members within two years and publish at least 200 safe and educational digital content products for children.

As Vietnamese children grow up in an increasingly digital world - where every click holds the potential for learning or harm - the creation of DCCC is expected to provide a solid digital safeguard, one that not only protects but also nurtures young minds in the online environment.

Thu Uyen