return icon Vietnamnet.vn

Vietnam tourism ‘forgets’ ASEAN market

VietNamNet Bridge - The formation of the ASEAN Economic Community is expected to open new markets for tourism, but Vietnam still cannot exploit the advantage. 
VietNamNet Bridge - The formation of the ASEAN Economic Community is expected to open new markets for tourism, but Vietnam still cannot exploit the advantage. 


{keywords}



According to VNAT, of 10 million foreign travellers coming to Vietnam last year, 1.45 million were from seven ASEAN countries, including Thailand, Laos, Malaysia, Indonesia, the Philippines, Singapore and Cambodia. The number from Myanmar and Brunei was insignificant.

In the past, 20 percent of total foreign travellers were from ASEAN markets. But the figure has decreased, partially because of the considerable increase in the number of Chinese and Korean tourists, and the decrease in some regional markets.

In the past, 20 percent of total foreign travellers were from ASEAN markets. But the figure has decreased, partially because of the considerable increase in the number of Chinese and Korean tourists, and the decrease in some regional markets.

The number of tourists from Cambodia, for example, which was among Vietnam’s top 5 markets, was 423,000 in 2011. But that has fallen by half.

Meanwhile, tourism promotion agencies in other regional countries all report that the number of travellers from Vietnam has been growing steadily and Vietnam is among the most important markets.

Cambodia and Thailand receive about 2 million Vietnamese tourists a year, Singapore 469,000 and Malaysia 216,000.

For many countries, ASEAN is a source market which brings a high number of tourists. In Malaysia, ASEAN travellers accounted for 76 percent of foreign tourists to the country last year, while the number of Vietnamese tourists to Malaysia was higher than the number of Malaysians to Vietnam.

An imbalance continues to exist between inbound and outbound travellers, even after the AEC was established. Analysts commented that Vietnam’s tourism cannot exploit the 600 million people market.

The director of a HCMC-based travel firm said the number of ASEAN tourists it serves has decreased by 5-10 percent. The foreign partners say prices are not competitive, while there are few sale promotion programs.

Meanwhile, Vietnam has to compete fiercely with other destinations such as South Korea, Japan and Taiwan.

The businessman admitted that his travel firm cannot satisfy requirements of its partner of providing in-land services to 4-day-and-3-night tours to HCMC and neighboring destinations at a $130-150 price. 

However, Jeju in South Korea and Thailand can accept the price thanks to the low hotel service fee and the support of the closed service chain, from transportation and in-land services to shopping and excursions.

An economist commented that Vietnam is incomparable with Thailand, Singapore and Malaysia in terms of convenience and diversity of services. 

He also said tours to Vietnam are expensive because travel firms cannot negotiate good prices with service providers. The problem is that many products and services are still in the first phase of exploitation and the depreciation period has not ended. Meanwhile, Vietnam is weak at tourism promotion.


RELATED NEWS

MORE NEWS

Vietnamese, Singaporean PMs hold talks in Singapore

Prime Minister Pham Minh Chinh, now on an official visit to Singapore, held talks with his host counterpart Lee Hsien Loong following an official welcome ceremony chaired by the latter on February 9.

VIETNAM NEWS HEADLINES FEBRUARY 9/2023

PM offers flowers at Ho Chi Minh Statue in Singapore

Two Binh Duong vice chairs reprimanded

Two vice chairmen of the People’s Committee of Binh Duong Province in the 2021-2026 tenure have been reprimanded for their shortcomings while on duty, with effect from today, February 9.

Vietnamese exports to the Americas exceed US$8 billion in January

The nation’s exports to the Americas region reached US$8.21 billion in January, whilst it imported US$1.64 billion from the market, according to data released by the Ministry of Industry and Trade.

Daklak suspends elephant ride service tomorrow

The Buon Don Tourist Center in the Central Highlands province of Daklak will suspend elephant riding service starting tomorrow, February 10.

Phong Nha-Ke Bang among Asia’s most thrilling zip line experiences

Phong Nha – Ke Bang National Park in the central province of Quang Binh has been listed among the top eight most thrilling zip line experiences in Asia, as compiled by Hong Kong-based South China Morning Post newspaper (SCMP).

VIETNAM BUSINESS NEWS FEBRUARY 9/2023

Investors urged to restructure investment portfolio amid challenging environment

ChatGPT accounts sell cheaply as bowls of pho

People who want ChatGPT accounts can easily buy accounts online for only tens or hundreds of thousands of dong.

Revoking licenses of petrol distributors will not affect fuel supply

Although petrol distributors are allowed to buy products from more than one wholesaler, when supply interruptions occur, the distributor system has often not ensured a sufficient supply for filling stations.

Beauty contests heat up in first days of the Year of the Cat

Pham Kim Dung, a representative of the company that founded Hoa hau Quoc gia Vietnam (Miss National Vietnam) beauty pageant, said beauty queens need to make every effort to prove their talent as so many contests now exist.

Vietnam looks forward to catfish orders from China, the US

In January 2023, catfish exports brought $106.8 million to Vietnam, a 50 percent fall compared with the same period last year. However, Vietnamese farmers and exporters now see positive signs from the US and China.

High rates hurting businesses, hamper economic recovery

High interest rates have been hurting businesses' ability to invest in ramping up production capacity, said industry insiders and economists.

Chinese black-credit websites cheating Vietnamese out of money

Many websites have been created to trick people into transferring money to them.

Record number of Vietnamese runners qualify for Boston 2023

Nine of them are from Hanoi and HCM City, the two largest running communities in Vietnam, while the other is Dao Han, who currently lives in Florida, the US.

Vietnam’s transport sector seeking recovery and reboot

While making good recovery during 2022, Vietnam’s transport sector is betting on new policies and plans to increase private investment to obtain its ambitious goals.
back_to_top