China has allowed its citizens to go to Vietnam in groups, starting from March 15, but the number of travelers from the huge market has been increasing slowly. Vietnam received only 400,000 Chinese travelers in the first five months of the year.

Students have begun their summer holiday and the summer tourism season has kicked off. However, people still have not booked tours yet, leaving tourism companies feeling anxious.

Tourism experts have recommended allowing a unilateral visa waiver for 30 days for golf tourists and tourists travelers on special airplanes.

Although Chinese authorities have allowed Chinese to travel to Vietnam in groups from March 15, the number of visitors has increased slowly, with about 400,000 Chinese tourists in the past five months.

Vietnam has welcomed nearly 4.6 million international arrivals in the first five months of 2023, soaring 12.6-fold from the same period last year, the General Statistics Office (GSO) said on May 29.

Vietnam needs an effective short-term marketing campaign to attract international tourists from key source markets, especially those with untapped potential.

Vietnam’s tourism industry has made only meager strides in diversifying its products despite years of growth.

The fifth session of the 15th National Assembly will consider and approve a resolution on changes to the visa policy. Travel firms have complained that they have to spend too much time on procedures for visas for foreign travelers.

Despite economic difficulties, which have forced many families to tighten purse strings, many Vietnamese are still spending money on high-end domestic tours and outbound tours this summer.

Vietnam should take more actions, including the facilitation of immigration procedures, in an effort to make itself a top destination for international tourists, the Tourism Advisory Board (TAB) has suggested.

A recently issued resolution to accelerate effective and sustainable tourism development, representative tourism offices should be first opened in key markets.

The Ministry of Culture, Sports and Tourism has required the Vietnam National Administration of Tourism to coordinate with relevant units to inspect accommodation facilities in key tourism areas across the country.

Restructuring the market with importance attached to markets with high spending levels is one of the key points of Resolution 82 released by the government on May 18 on solutions to speed up tourism recovery and development.

Kelly Szymanowicz, an Australian tourist from Sydney, said that she would extend her summer vacation with her family in Vietnam for three weeks as she loves Vietnamese culture, beaches, and the reasonable travel costs on offer.

Will Vietnam's tourism see a boost soon? Industry insiders are optimistic about future prospects as the Government weighs up a 90-day e-visa to gain a competitive edge as a leading tourism destination.

Vietnam’s tourism may attract 10 million foreign tourist arrivals this year, surpassing the target of 8 million previously set by the sector, according to deputy head of the Vietnam National Administration of Tourism (VNAT) Ha Van Sieu.

The Government said that the proposal for extending the e-visa validity to 90 days would help attract foreign tourists and investors who want to explore investment opportunities in Vietnam.

The search volume of accommodations in Vietnam is rising rapidly, ranking 11th in the world, indicating a strong recovery in demand for tourism in the country.

Australian daily The Sydney Morning Herald has named Vietnam among the world’s top eight best budget-busting destinations for Australian family holidays.

The Ho Chi Minh City Department of Tourism and the Embassy of Vietnam in Australia will jointly host Vietnam-Ho Chi Minh City Tourism Roadshow 2023 in Sydney, Melbourne, and Brisbane from May 11 to 17.