Military-run telecom carrier Viettel is the most valuable Vietnamese corporate brand, with its brand equity rising 44% year-on-year to US$8.8 billion, according to a new report from the leading brand valuation consultancy Brand Finance.
The Vietnamese fashion market has seen more international brands such as H&M, Zara, and Uniqlo. There are currently more than 200 foreign fashion brands from mid-range to high-end that have official stores in Vietnam.
Japanese investors have poured billions of dollars to purchase stakes at Vietnamese businesses over the past decade.
Vietnam’s ST25 rice is at risk of having its brand stolen in the US and Australian markets. Losing brands is the heavy price that Vietnamese enterprises will pay for their inappropriate attention to trademark register.
Local sources several years ago reported that a large foreign corporation had completed negotiations to buy Sunhouse, a Vietnamese kitchenware brand, at the price of $250 million.
The low-cost market segment is a strategy for luxury brands to offset revenue decreases and diversify sources of revenue.
Remittance flows into Vietnam are expected to reach $16.7 billion in 2019, Vice Chairman of the State Committee for Overseas Vietnamese Affairs (SCOVA) Luong Thanh Nghi cited statistics of the World Bank at a meeting yesterday.
The revenue of Vietnamese fashion brands continuously increases year after year, which shows that they have firm positions in the market despite the presence of many famous foreign brands.
More than 100 garments for women and men created by Vietnamese fashion houses and designers will be showcased at the first Vietnam Runway Fashion Week to be held in HCM City this week.
Home markets are the biggest markets for Chinese, South Korea, Japanese and Amercian mobile phone manufacturers, but this has not occurred in Vietnam.