Vietnamese brands

Update news Vietnamese brands

Vietnamese brands surge in value post pandemic: report

Military-run telecom carrier Viettel is the most valuable Vietnamese corporate brand, with its brand equity rising 44% year-on-year to US$8.8 billion, according to a new report from the leading brand valuation consultancy Brand Finance.

Aspiration to build Vietnamese brands: fashion pioneer

The Vietnamese fashion market has seen more international brands such as H&M, Zara, and Uniqlo. There are currently more than 200 foreign fashion brands from mid-range to high-end that have official stores in Vietnam.

Japanese investors secure foothold in leading Vietnamese brands through M&A

Japanese investors have poured billions of dollars to purchase stakes at Vietnamese businesses over the past decade.

Vietnam’s pho sold under Chinese brand, fish sauce marked with Thai brand

Vietnam’s ST25 rice is at risk of having its brand stolen in the US and Australian markets. Losing brands is the heavy price that Vietnamese enterprises will pay for their inappropriate attention to trademark register.

Refusing to sell businesses to foreign giants, businesses vow to develop VN brands

Local sources several years ago reported that a large foreign corporation had completed negotiations to buy Sunhouse, a Vietnamese kitchenware brand, at the price of $250 million.

High-end brands target mid, low-end market to offset revenue losses

The low-cost market segment is a strategy for luxury brands to offset revenue decreases and diversify sources of revenue.

Vietnamese fashion brands earn high revenue but modest profit

The revenue of Vietnamese fashion brands continuously increases year after year, which shows that they have firm positions in the market despite the presence of many famous foreign brands.

Big fashion brands enter Vietnam market

The Vietnamese fashion market has been busy in recent years with the presence of big players in the industry.

HCM City to host two fashion weeks targeting Vietnamese brands

More than 100 garments for women and men created by Vietnamese fashion houses and designers will be showcased at the first Vietnam Runway Fashion Week to be held in HCM City this week.

Vietnamese smartphone brands disappear, sales poor

Home markets are the biggest markets for Chinese, South Korea, Japanese and Amercian mobile phone manufacturers, but this has not occurred in Vietnam.

Local brands gaining status

Vietnamese brands need to pay greater attention to investing in building their brand if they dream of great success.

Franchising takes Vietnamese brands to the world

 VietNamNet Bridge – RedSun ITI has taken its chain of Truly Viet restaurants to Australia under the franchise model.

Smartphone market: Vietnamese brands thrive among foreign giants

VietNamNet Bridge - Vietnamese smartphone brands have been struggling to cement their positions in the market dominated by strong foreign brands with both high-end and mid-range products.

Oversight of brand issues undervalue Vietnamese firms

 VietNamNet Bridge – Brand matters have not received the due consideration they deserve from local companies, which consequently lead to the country’s brand value devaluation.

VN to regain home cosmetics market with natural materials

 VietNamNet Bridge – The number of Vietnamese cosmetics brands in the home market remains very modest. But the situation may get different in the future, as more investors plan to pour money into the sector.

Cold drink market effervescing

VietNamNet Bridge – The two big guys -- Coca-Cola and Pepsi, have slashed their glass bottled products’ prices. Who would be the victims of their move?