Vietnamese products are attractive to foreign distribution channels as lots of purchase departments of foreign distribution channels have arrived in Vietnam to speed up purchasing contracts with local enterprises.

National brand Vietnam Value has risen in value by US$12 billion over last year to US$247 billion, according to the UK's brand valuation consultancy Brand Finance.

Once the EU-Vietnam Free Trade Agreement (EVFTA) takes effect, over 99 percent of tariff on goods from both sides will be lifted, a Vietnamese official has said.