Nguyen Tuan Anh on March 17 launched an outlet to sell baby products and maternity wear of the UK-based Mamas & Papas brand in Japan.

Nguyen Tuan Anh (Photo: Tomo/VNA)

Anh, an IT engineer and Director of the NAL Pal Company, has been chosen to be the official distributor of the brand in Japan.

Anh, born in 1983, said he will use both traditional and online marketing and sales strategies to promote the products in Japan.

Beside a new shop in Tokyo-based Odaiba mall, he will sell Mamas & Papas products at other shopping centres in Tokyo, such as Roppongi and Ginza.

The products will also be featured in Japanese magazines, namely Baby-mo, Bizmom, Hers, Crea, Baby life and Luxe, among others, according to Anh.-VNA