The Chut of Rao Tre have transformed their lives over three decades, but memories of forest births, infant deaths and marriage between relatives remain painfully vivid.

Border Guard soldiers once rode through forests to help young Chut people find partners. Today, a new generation is choosing love and marriage beyond Rao Tre on its own.

For the Co Tu people, the gươl is more than a building. It is where community life unfolds and where centuries-old customs continue to shape village identity.

For generations, the K'toang drum of Vietnam's Cham H'roi community was played only by men. Nguyen Thi Ngoc Huong changed that tradition and is now inspiring young women to preserve the art.

In the remote mountains of Quang Ninh, the Dao Lo Gang people begin Tet (Lunar New Year) early, celebrating with deep-rooted rituals and vibrant cultural traditions.

For Vang Thi De, the local linen cloth and products of her home carry the colors and voice of the Hmong people much farther than the mountain peaks where she lives.

Ly Tuan Kiet, a student of chemistry at the University of Science, Vietnam National University Ho Chi Minh City, once doubted whether he belonged in the very academic spaces where he now thrives.

In the remote village of To Tung, Gia Lai Province, the gentle hands of Ba Na women are helping preserve the ancient rhythms of gong music, defying long-held customs to protect a cultural legacy passed down through generations.

The northern highlands offer a portrait of Vietnam’s soul - where tradition and nature coexist in perfect harmony.

Traditional homes in Dak Lak preserve centuries-old artifacts of the Mnong and Ede people.

The image of a Danish groom wearing traditional Ede attire and his bride returning to her home has attracted thousands of viewers online.

From gatekeeping trials to blessing rites, the Giay ceremony unites families and faith.

For generations, the Tay ethnic community in northern provinces like Thai Nguyen and Cao Bang has preserved a deeply meaningful tradition known as “Pây Tái” – a homecoming ceremony to the wife’s family on the 15th day of the seventh lunar month.

Brocade products rich in Ma cultural identity from Dong Gia Nghia Ward (Lam Dong) are being offered on online platforms, providing a stable income and helping ethnic minorities escape poverty.

Once a decade, the Pa Ko community in western Quang Tri gathers for a rare ancestral ceremony to honor the mountain deities.

In Da Nang’s mountains, Ve women prepare a handwoven blanket over years to present during marriage, symbolizing devotion and unity.

The O Du ethnic people's ceremony to welcome the first thunder of the year has been listed as national intangible cultural heritage, in the category of social customs and beliefs.

Recognized as national heritage, Kho Gia Gia reflects the cultural soul of Vietnam’s highlands.

Held in Son La each spring, Dong Sua blends sacred rituals with folk games and local culture.