Sweeping away ghosts from the village is a traditional ritual of the Phu La ethnic people, with the wish to have peace, a good harvest, and good luck.

The rain praying ritual is a folk belief practice of the X’tieng ethnic minority in Bu Dang district, Binh Phuoc province.

When the rice is about to be harvested, the Tay people in Tuyen Quang province hold a festival celebrating pounded com (young sticky rice).

The online museum platform Google Arts and Culture has officially launched an exclusive site for Việt Nam called ’Vibrant Vietnam’ said the Vietnam National Authority of Tourism (VNAT).

Women of the Red Dao ethnic group in northern Cao Bang province wear indigo clothes adorned with colorful embroidered images.

Sà Típ Festival begins with the ritual offering, which is then followed by the activities of drinking rice wine, enjoying the feast and dancing to the rhythms of the drums and gongs.

As Tet approaches, the festive atmosphere covers every corner of Vietnam. Each ethnic group has its own way of celebrating in terms of timing, rituals, customs and cuisine, creating a colourful panorama in the tapestry of national Tet celebrations.

The unique headscarves worn by the ethnic Si La women serve as a sign of their fidelity and devotion to the married life.

This traditional folk festival honours the ethnic and cultural identity, and promotes the historical, cultural and tourism potential of the two communes to domestic and international tourists.

The Nung An ethnic people in the northern mountainous province of Cao Bang have preserved their unique craft of making conical hats for years.

A group of Vietnamese youth has launched a meaningful project to store traditional weaving patterns of ethnic minorities via digital tools.

Collective efforts have been made to rekindle the ancient craft of Ê Đê handloom weaving.

The new rice celebration is one of the most important rituals of the Co Tu ethnic minority to show their gratitude to heaven and earth for giving them good weather and bumper crops.

Stick puppetry is often performed by the Tày people on traditional holidays, the Lunar New Year, as well as on the first and fifteenth day of each lunar month.

The costumes of the Gie - Trieng ethnic people are simple and unique. Notably, the men's loincloth has a very unique pattern design. This is an indispensable outfit for every festival.

The first festival of ethnic minority groups with population of less than 10,000 will be held in Lai Chau city in the northern mountainous province of Lai Chau from November 3-5.

The Co Tu ethnic group has many special rituals and customs, including a thanksgiving ceremony for the parents of one’s wife that honors family morality and demonstrates the son-in-law’s filial piety towards his wife’s family.

A collection of hundreds of high-quality photos depicting the culture and life of 54 ethnic minority groups across Vietnam is being on display for the first time on the global digital platform, Google Arts & Culture.

Ethnic women’s football is a tourist attraction here as it reflects the cultural and spiritual lives of the ethnic minority people.