return icon

Vietnam's high street fashion market heating up

VietNamNet Bridge - By 2017, Vietnamese branded goods market may reach $2.7 billion in value, according to Euromonitor International.
VietNamNet Bridge - By 2017, Vietnamese branded goods market may reach $2.7 billion in value, according to Euromonitor International.


Demand on the rise

On April 16 at midnight, Crescent Mall in Phu My Hung new urban area in district 7, HCM City was still open. At Gap, Calvin Klein and Marks & Spencer shops, shopaholics tried to hunt for the things they liked at the Midnight Sale, an important event which lasts only one day.

By 2017, Vietnamese branded goods market may reach $2.7 billion in value, according to Euromonitor International.
This was the third time the shopping mall organized a sale promotion campaign in which the sharp discount rate of 50 percent was offered at 100 shops located there. 

T. Mai, who introduced herself as a shopaholic, said she especially liked Mango’s products which have diverse design, good materials and ‘reasonable prices’. 

The ‘reasonable prices’, in Mai’s eyes, are between VND2-3 million for each item. Sometimes Mai can buy products at just VND1 million or lower in a sales campaign.

The ‘reasonable prices’ are ‘unreasonable’ to the majority of Vietnamese, who have annual income per capita of $2,000 a year on average.

However, the number of customers like Mai, i.e those who can afford branded goods, has been increasing rapidly.

Not only Mango, other international fashion brands such as Gap, Guess, Topshop, Ralph Lauren and Nine West have also become the choice of many young Vietnamese, especially office workers.

The big changes in consumption trend in newly emerging markets have influenced distributors’ business strategy. 

Zara, belonging to Inditex, noted that Vietnamese consumers now tend to choose high street fashion products.

A survey by Nielsen on Vietnamese consumers’ confidence index in the fourth quarter of 2015 showed that Vietnamese were willing to spend money on holidays, tourism, fashion and high-technology products.

Zara, the fashion brand from Spain, has arrived in Vietnam. Its presence is expected to heat up the Vietnamese high street fashion market.

Vietnam is one of five new markets where Zara plans to set up shops this year. The other four are New Zealand, Paraguay, Aruba and Nicaragua. 

In the 2015 fiscal year, which finished on January 31, 2016, Inditex opened 7,013 shops in 88 markets all over the world, including 2,000 Zara shops.

Meanwhile, Mango reported revenue of $2.6 billion last year, of which 80 percent came from non-Spain markets. Mango is present in 107 markets.

Mango, which targets the customers aged 18-40, has been present in Vietnam since 2004 through a franchise contract signed with Maison JSC.

It also has other franchise partners, including DAFC, a subsidiary of IPP, and BFF, belonging to Vingroup.




Hanoi seeks UNESCO's recognition for Mo Muong

Seven must-visit destinations in Vietnam for coffee connoisseur

From the 19th century until now, coffee has taken a journey to become an irreplaceable part of Vietnamese culture and life.

Petrol prices fall to over a year record low of VND21,000/litre

Petrol prices tumbled to the lowest level in more than a year in the latest adjustments made on October 3 by the Ministries of Industry and Trade and the Ministry of Finance.

Foreign ODA and concessional loans reach 15.5% of target

Disbursement of foreign official development assistance (ODA) and concessional loans has been slow, achieving only 15.48% of the target, the Ministry of Finance reported.

More foreign visitors to HCMC signals thriving tourist season

Roughly 100 French, American, German tourists traveled to Ho Chi Minh City on French Le Laperouse yacht of Ponant after the last visit in mid-November 2019 signaling a thriving tourist season.

First monkeypox infection detected in HCM City

The Ho Chi Minh City Department of Health has just announced the first reported case of monkeypox in Vietnam.


2.97 billion USD in FDI poured into HCM City in 9 months

Trendy jobs in Vietnam

New and fashionable professions are being pursued by many young people. But not everyone is succeeding.

Shooting star targets bright future

After the retirement of senior champions, the Vietnam shooting team is now relying on its younger athletes, such as 18-year-old Phi Thanh Thao, who was recently nominated as Best Young Athlete of 2022 at the prestigious Victory Cup.

Hanoi needs world-class entertainment sites to lure tourists

According to experts, the lack of world-class amusement and entertainment zones is a big "hole" in Hanoi's tourism.

HCM City tightens management of food labelled 'organic'

Many families choose organic food though recently several supermarkets and e-commerce platforms had to apologise to consumers after non-organic food was labelled and sold as organic.

Vietnam win ticket to 2022 Futsal Asian Cup quarterfinals

Despite their defeat in the match against Japan on October 2, Vietnam’s national futsal team will advance to the quarterfinals in the 2022 Futsal Asian Cup as it ranked second in Group D.

Many parts of Vietnam saw increased fertility rates during pandemic

Fertility rates over the past two years increased across many localities in Vietnam, and it was even higher than the total replacement birth rate, said Director General of the General Department of Population and Family Planning Nguyen Doan Tu.

HCMC plans to eliminate 20,000 slum areas by 2025

According to the Ho Chi Minh City Department of Construction, over the past 20 years, the city has removed 36,000 slum areas along canals, but there are still about 20,000 of them.

Vietnam to have 33 new highways by 2030

With 33 highway projects totaling nearly 3,000 km long planned for construction in 2021-2030, a decade of busy expressway building is expected.