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What are Vietnamese searching on Google about SEA Games 31?

As expected, information related to football matches is what most Vietnamese are searching for during the 31st SEA Games on Google this year.

The enthusiastic sportsmanship of Vietnamese can be seen clearly with the sharp increase in number of searches for information about the 31st SEA Games over the last week.

The number of searches for information about football matches is the highest. The searches with the keyword ‘lich ban ket SEA Games 31’ (31st SEA Games semi-final schedule) increased by 4,300 percent last week. The searches with the keyword ‘lich ban ket bong da nam SEA Games 31’ (31st SEA Games men's football semi-final schedule) increased by 3,900 percent. This shows that the Vietnamese U23 squad caught the special attention from the public and received great expectations from fans.

Not only the Vietnamese U23 squad, the information about Singapore's Joseph Schooling breaking the rules in the men's 4x100m freestyle relay also attracted attention of the audience.

‘Kinh ngu Singapore Schooling’ saw a breakthrough in the number of searches in Vietnam, while ‘Schooling disqualified’ was among the highest searches in Singapore.

Meanwhile, volleyball and basketball are competing for 2nd and 3rd places in the sports search interest ranking in Vietnam. The other two sports in the top five are golf and tennis.

With strong development in recent years, e-sports matches also attract Vietnamese fans, especially young people. Free Fire tops the ranking of the interest in e-sports at SEA Games, followed by Arena of Valor, FIFA Online 4, League of Legends and PUBG Mobile.

The updating of information about competitions and athletes attending the 31st SEA Games is Google's contribution to the communication activities of the SEA Games Organizing Committee.

Prior to that, Google announced the launch of a website specifically designed for the 31st SEA Games. This is the first time Google has created trends for the sports event.

Google Trends, which are updated regularly, informs the development of the regional biggest sports festival. Information is provided about the seven most searched sports in Southeast Asia, namely football, badminton, taekwondo, swimming, chess, basketball and e-sports.

The SEA Games 31 YouTube playlist also brings live videos or highlights from official SEA Games broadcasters. Fans can watch again the matches played and the highlights of each match at any time.

Currently, Google Search is also implementing an interface page that summarizes all the latest information about the 31st SEA Games, including the tally, the list of live videos of matches.

When searching with the keyword ‘sao la’, the main mascot of this year's SEA Games, users can also see the image of Sao la in 3D thanks to the AR Search feature.

Trong Dat


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