return icon

Who is the most profitable beer maker in Vietnam?

Sabeco and Habeco, the two largest Vietnamese breweries, made VND5.3 trillion in pretax profit in 2014. However, the figure was still far below that earned by VBL, the distributor of Heineken, Tiger and Biere-Larue.
VietNamNet Bridge - Sabeco and Habeco, the two largest Vietnamese breweries, made VND5.3 trillion in pretax profit in 2014. However, the figure was still far below that earned by VBL, the distributor of Heineken, Tiger and Biere-Larue.


The Vietnamese beer market is fertile land for beer manufacturers. According to the Vietnam Beverage Association (VBA), Vietnam consumed 3.1 billion liters of beer in 2014, worth $4.56 billion.

The domestic beer market is dominated by three names – Sabeco, a 100 percent Vietnamese owned enterprise which owns Sai Gon Beer and 333 brands; Habeco which owns Ha Noi Beer; and VBL which distributes foreign branded products.

Sabeco has been leading the domestic market for many years. With revenue of VND30 trillion in 2014, it could not be outstripped by any other manufacturer. The company made a high jump in the last four years with the double growth rate.

Euromonitor, in its report released in 2014, put Sabeco on the first position in the list of the breweries with the market share of 46 percent.

An analyst noted that Sabeco enjoys many great advantages. First, it sells products with  prices affordable to the majority of Vietnamese and the taste suitable to the majority of consumers in the south. If compared with Habeco, whose products are dominant in the northern market, Sabeco, which is more popular in the south, has a larger market where consumers are more willing to pay for beer.

However, Sabeco is the manufacturer which has highest turnover. It is VBL, a joint venture between SATRA, the Saigon Trade Corporation and Heineken Asia Pacific, which makes the biggest profit, though its turnover is lower than Sabeco’s.

Focusing on providing foreign branded beer products such as Heineken, Tiger and Biere-Larue, VBL’s turnover in 2014 was the second biggest in the market, which was equal to 2/3 of Sabeco’s, but the profit was much higher than Sabeco’s.

Sabeco’s last year made a profit of VND3.9 trillion, much lower than that earned by VBL. And even the profit of Sabeco and Habeco, the two Vietnamese biggest breweries, in total was still lower than that of the distributor of foreign branded products.

The figures show that the profit margin in the sales of foreign products is far more attractive than Vietnamese.

The analyst noted Vietnamese breweries cannot make fatter profits than foreign ones despite the larger market shares they are holding because Vietnamese manufacturers target common people and sell products at reasonable prices, while foreign ones target high income earners, who are willing to pay high for high-end products and stay unhurt from any economic crisis.



Vietnam’s industrial production to rise 6.6% in 2023: S&P Global

Vietnam is predicted to record a rise of 6.6% in industrial production in 2023, according to S&P Global Market Intelligence.

Vietnamese athletes to receive 1 mln USD for Paris Olympic gold

Vietnamese athletes competing in the Paris 2024 Summer Olympics, scheduled for July 26 to August 11, 2024, will receive 1 million USD in bonus for each gold medal; 500,000 USD for silver and 200,000 for bronze.


Party chief’s book on corruption fight to make debut

Google Doodle honours first female Vietnamese newspaper editor Suong Nguyet Anh

The world’s most popular search engine Google has paid tribute to Suong Nguyet Anh, the first female editor of the nation’s first women’s newspaper by posting a drawing of her on its homepage on February 1.

Banh Cuon among world top 10 dishes visitors should try in 2023

Australian travel magazine Traveller has listed Banh Cuon, Vietnamese steamed rice rolls, among the top 10 best meals from around the world that visitors should try in 2023.

Party chief directs key tasks for new year

Party Secretary Nguyen Phu Trong on Tuesday chaired a meeting of the Secretariat of the Communist Party of Vietnam (CPV) Central Committee, mapping out key tasks for the new year.


Domestic market to drive tourism recovery in 2023: insider

Some big companies made profits in 2022, but others incurred losses

While Duc Giang Chemicals and Binh Son Refining and Petrochemical have reported big profits for Q4 and the year 2022, Vietnam Airlines and leading steel manufacturer Hoa Phat saw big losses for the year.

Vietnamese couple help German bicyclist in distress

Trung and Nhung, a Vietnamese couple, on the way to travel across Vietnam on Tet holiday, saw a foreigner who was facing troubles because of strong winds in Ninh Thuan.

Vietnam develops green agriculture to increase exports to EU

Vietnam is paying attention to mobilising resources to invest in developing green agriculture with an aim to raising the market share of its agricultural exports to the European Union.

Vietnamese team comes first at Southeast Asian Fencing Championship

Vietnam secured the first position at the 2023 Southeast Asian Fencing Championship which has taken place recently in Malaysia.

2023 - Time for Edtech to thrive in Vietnam

Experts are positive about the development of Vietnam’s education technology (Edtech) market in 2023 if local Edtech companies can overcome post-pandemic challenges.

UK imports from Vietnam in 2022 put at over US$6 billion

United Kingdom (UK) imports from Vietnam amounted to US$6.06 billion last year, rising by 5.2% over 2021, according to the General Department of Vietnam Customs.

Five more registration officials in Hanoi prosecuted for soliciting bribes

Police of Hanoi’s Thuong Tin District has started legal proceedings against five officials at 2915D Registration Centre for taking bribes.

Thai Thi Lien, Vietnam's matriarch pianist and pedagogue, passes away

Thai Thi Lien, one of the founders of Vietnam's National Academy of Music, passed away on Tuesday peacefully at her home at the age of 106, her son Tran Thanh Binh said.