At an event on January 8 in Ho Chi Minh City, CEO Ngo Van Hanh confirmed to VietNamNet that the company would not continue producing the two hit shows in the upcoming year.

Instead, Yeah1 will channel its efforts into Show It All, a talent-training program aimed at nurturing young artists, and HAHA Farmer, a reality show centered on rural life and promoting Vietnamese agricultural products.

To support these projects, Yeah1 has partnered with three strategic entities: MangoTV, which will provide production rights; 153/Joombas Music Group, led by music producer Hyuk Shin, responsible for music development; and Sony Music Group, which will handle distribution and publishing.

Building on past successes

A new direction for Yeah1

Hanh highlighted the company’s achievements in the entertainment industry over the past two years, citing the popularity of programs featuring top artists and resonating with Vietnamese audiences.

“With this foundation, we remain steadfast in our mission to deliver high-quality entertainment content in Vietnam,” Hanh shared.

One significant announcement was the establishment of 1Academy, an international-standard music idol training academy. Collaborating with 153/Joombas Music Group, 1Academy will play a key role in preparing contestants for Show It All.

Yeah1’s previous successes include hit shows such as Sisters Riding the Wind and Waves 2023, Call Me By Fire 2024, and Supermom 2024.

Despite the decision to retire Sisters Riding the Wind and Waves, Call Me By Fire, the company’s ambitious new projects signal a commitment to innovation and quality in Vietnam’s entertainment landscape.

Huy Minh