The lifestyle of young Vietnamese generations born in the 1990s has been greatly affected by smartphones and social networking site Facebook, according to the findings of a study revealed by the Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN).

According to Hill ASEAN, those born in the 1990s and getting in touch with Facebook through using smartphones from an early age seemed to be influenced more strongly than those in the 1980s who get acquainted with smartphones when they had entered adulthood.

The birth of Facebook and smartphones has contributed to widening the generation gap between two groups of people.

There is an enormous difference in terms of attitudes towards life and working between the two generations, especially interactions with digital technology equipment and their shopping behavior.

The study was conducted among 1,800 people born in the 1980s and 1990s in six cities of six Southeast Asian countries including Singapore, Kuala Lumpur (Malaysia), Bangkok (Thailand), Jakarta (Indonesia), Manila (Philippines), and  HCMC in September last year.

The Hakuhodo Institute of Life and Living ASEAN was established in 2014 by Japan’s second largest advertising company, Hakudoho Inc. In addition, Hill ASEAN opened a branch in Vietnam last year with six members, specializing in researching on awareness and habits of Vietnamese people.

SGT