Marc Woo, managing director, Vietnam, Google Asia Pacific, speaks at YouTube Brandcast Delivered 2022 event in HCM City on December 6. — VNS Photo

Viet Nam is among the countries with the highest number of viewers of YouTube, a YouTube Brandcast Delivered 2022 event heard on December 6.

Over 30 million people in Viet Nam streamed YouTube in May this year.

According to the 2022 ‘Why Video’ survey by Ipsos, 77 per cent of viewers in Viet Nam said YouTube is TV when viewed on connected TVs and half say YouTube is TV when they watch on any other device. YouTube Shorts are now averaging over 30 billion daily views globally, growing four times from a year ago, and 1.5 billion monthly logged-in users. And these numbers are growing from viewers of all ages, including Gen Z.

YouTube Shorts is now also coming to connected TV, according to the survey, adding that this will add in more options and opportunities for brands and creators to connect and serve the diverse needs to entertain, unwind and learn of viewers in Viet Nam.

“Since the launch eight years ago, YouTube has continuously catered to the ever changing needs of its viewers and creators of all ages, from long meaningful connected TV time with family and friends to exciting live streams or fun vivid YouTube Shorts,’ said Marc Woo, managing director, Vietnam, Google Asia Pacific.

“In the Ipsos’s ‘Why video' 2022 survey, 96 per cent of viewers, including Gen Z, in Viet Nam said YouTube have their favourite content. And, we cannot be more proud to see how YouTube creates deep connections as viewers in Viet Nam agree that YouTube the #1 place for them to go deep with what they love.”

Besides adding in more formats, options for creators, viewers and brands to connect in Viet Nam, YouTube also sees its creator community continue to grow strongly with more content than ever. The total hours of content uploaded on YouTube in Viet Nam from June 2021 to May 2022 grew by 130 per cent compared to the year before.

There are more than 1,100 channels in Viet Nam with over one million subscribers, an increase of 25 per cent from last year. The growth reflects richer and more diversified content, consisting of not just large TV stations, but also TV personalities, production houses, music labels, artists, and creators.

At the event, brands of different sizes and scales shared their experiences, success stories and practical tips to leverage YouTube’s reach and deep connections to keep their brands top of mind and grow business. — VNS