VietNamNet Bridge - With the new ad policy, the You-Tubers who make inappropriate content, especially child-related content, will no longer be able to earn money from their videos.


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Nam is pessimistic about the future of the Vietnamese Youtubers



Sources said a number of companies, including big names such as Adidas, Deutsche Bank and Hewlett-Packard, have stopped cooperation with YouTube in advertisements. 

The decision was made following reports that the ads of the companies were appearing on the same videos with offensive content for kids.

The fact that several major brands suspended advertising on YouTube has forced the platform into action. The world’s largest video-sharing service provider immediately removed ads from 50,000 channels which had inappropriate content for kids. 

A representative of YouTube said more than 270 accounts and 150,000 videos have been eliminated, while comments on another 625,000 videos with content aimed at kids have been pulled.

YouTube’s campaign has affected the Vietnamese community on YouTube. Nguyen Thanh Nam, well known in Vietnam with three Youtube channels which have 3 million, 1.5 million and 800,000 subscribers, wrote on Facebook that two of his three channels had been affected.

With the tightened policy, Nam thinks that making money on YouTube has become harder and there is ‘no future’ for YouTubers. So it would be better to discontinue the job.

Nam can no longer earn money from the ads on the two channels. “Some of you still can see ads, but it is heartbreaking that you won’t get revenue or you get only 0.5 percent,” he wrote.

Nam, after asking information from a Google representative, realized that a new ad policy had been issued by YouTube after a series of scandals. YouTube now requires advertisers not to place ads on videos with certain content belonging to certain channels.

Nam was pessimistic about the future of the Vietnamese YouTube community. 

“Most of the content created by Vietnamese is re-up, untruthful and useless, which just aims to obtain more views. YouTube needs videos with good content and friendly to advertisers,” he explained.

With the tightened policy, Nam thinks that making money on YouTube has become harder and there is ‘no future’ for YouTubers. So it would be better to discontinue the job.

In such conditions, some networks (networks which gather many different channels) have also raised their voice. Yeah 1, a leading network in Vietnam which owns many big channels such as YEAH1 TV, Vietnam Esports TV and DAM tv, has sent messages to channel owners, saying that YouTube is checking channels with bad content in violation of rules related to kids.

These channels will be removed by networks, or Yeah 1 in this case, from the system. The process is implemented by Google, so networks believed to have responsibility to protect their channels cannot intervene in Google’s decisions.


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