It is no longer easy to sell goods via Facebook as sales are not high enough for many shops to cover expenses of ads. 

VietNamNet Bridge - The content industry is expected to control the OTT game, and content producers will design the rules of the game, experts believe.  

VietNamNet Bridge – The current OTT app market is headed by Zalo with Viber and Line at the bottom.  

 VietNamNet Bridge – The Ministry of Information and Communications looks set to issue a rule preventing local telecom companies from obstructing over-the-top (OTT) services such as Zalo and Viber.

Under a draft circular on the management of internet-based voice and text services, Viber will have to cooperate with Vietnamese telcos and obey the regulations on charges and service quality to be eligible to provide Viber Out in Vietnam.

 Zalo attracts 15 million subscribers; Vietnam's first ETF lures investor interest; 260,000 ha of rice to be transformed into other crops by 2015; Simpler tax procedures to take effect; Major investors eye Vietnamese footwear industry

 VietNamNet Bridge – A new chapter has begun in the history of the OTT (over the top) app market. As some service providers have left, the market is now controlled by the three big guys Zalo, Viber and Line.

VietNamNet Bridge – Zalo, the latest offering from Vietnamese company VinaGame (VNG), hopes to win over new customers and foster their relationships with friends and family with its slogan "Nhan Gui Yeu Thuong" - Talk To Your Love.

 VietNamNet Bridge – OTT service providers like Zalo, LINE Messenger have all expressed their goodwill of cooperating with mobile network operators to exploit the telecom market.