Despite its extraordinary cultural heritage, Hue has struggled to generate economic returns that match its potential. 

Visitors to Vietnam can enjoy free admission to major museums, historic sites and selected national parks every November 24 under a new government policy celebrating Vietnamese Culture Day, with discounted and free theater performances also on offer.

Vietnam International Fashion Week returns to Hanoi from November 26-28, bringing together emerging talents and established designers to celebrate Vietnamese cultural identity through traditional materials, craftsmanship and contemporary fashion.

White Thai families in Vietnam's Son La Province have traveled nearly 100km to relocate ancestral graves, preserving sacred traditions while adapting community rituals and spiritual practices to life in resettlement villages.

A Vietnamese lawmaker has called for stronger safeguards against the unauthorized commercialization of ethnic cultural heritage, warning that traditional music, designs and knowledge could be exploited without community consent.

Hanoi will host the 2026 Creative Design Festival from November 13 to 29 under the themed “Creative Economy,” aiming to connect and promote cultural and heritage values and creative resources, generating new value for urban development.

An exhibition at the Vietnam National Museum of Fine Arts brings together 80 works by 14 artists, showcasing how traditional lacquer techniques continue to evolve through contemporary interpretations of urban life, nature and human emotions.

As artificial intelligence reshapes the music industry, Vietnamese conductor Dong Quang Vinh urges artists to embrace innovation without losing their cultural roots, arguing that human emotion and artistic identity remain irreplaceable.

Hanoi plans to distribute around 50,000 tickets for a fireworks and arts show at My Dinh Stadium on November 24, while a heritage parade featuring 2,300 participants will take place around Hoan Kiem Lake on November 21.

Hanoi will host the first Global Festival for the Conservation and Development of Craft Villages from November 13 to 16, featuring traditional handicraft exhibitions, artisan demonstrations, international competitions and cultural tourism activities.

The Hoi An International Lantern Festival, themed “Hoi An – Colours of Heritage,” will take place in the ancient town from December 3 to 6, with events continuing into early 2027, according to the Da Nang Tourism Promotion Centre.

After a violent storm destroyed their traditional communal house, members of the To Dra ethnic community in central Vietnam pooled their money and labor to bring it back to life, preserving a gathering place at the heart of village traditions.

Hanoi will host the first Global Craft Village Preservation and Development Festival at the Thang Long Imperial Citadel from November 13–16, with around 200 international delegates from more than 50 countries and territories.

Taoism reached Vietnam not only through migration but also through Chinese practitioners' search for immortality. A Japanese scholar reveals how the ancient religion evolved into distinctive Vietnamese spiritual traditions.

Hanoi is turning its rich folk traditions and cultural heritage into creative products, opening new revenue streams while building a cultural industry ecosystem that brings together artists, technology startups and private businesses.

Vietnam has launched a nationwide initiative to collect and preserve its musical heritage, with plans to build a digital sound bank and music map that could support cultural preservation, creative industries and AI development.

Hanoi is putting cultural industries at the heart of its 2026 development agenda, with plans to strengthen policies, expand creative markets and turn the capital's rich heritage into a driver of economic growth.

In the mountain villages of Da Nang, central Vietnam, ethnic minority women are passing down traditional weaving, dance and crafts to younger generations, helping preserve their cultural heritage and strengthen community ties.

For generations of the Hre ethnic community in central Vietnam, the Ra ngoi mouth harp was more than an instrument: its melodies let young men and women court, converse and express feelings that words could not.