Vietnam’s digital economy is on track to hit USD 39 billion by the end of 2025, reflecting a 17% growth from the previous year.

Retail’s year-end peak continues, but the focus has shifted to tech-driven operations and personalized, data-based promotions using real-time algorithms instead of broad discounts.

The E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade (MoIT) on November 14 held the opening ceremony of “Vietnam Online Shopping Day – Online Friday 2025.”

From waiting for middlemen to mastering livestreams, remote farming communities in northern Vietnam are embracing e-commerce to sell their traditional products nationwide.

As part of its 2026 strategic focus, Amazon aims to position Vietnam as a central hub for Southeast Asia’s e-commerce exports, leveraging technology and innovation to drive high-quality export growth.

The draft law on e-commerce stipulates that operators of e-commerce platforms engaged in livestream sales must verify the identity of livestream hosts in accordance with laws on electronic identification and authentication.

For online sellers to pay taxes willingly, authorities need to provide clear guidance, lower compliance costs, and treat sellers as partners rather than subjects of surveillance, experts say.

A new partnership between Shopee and Meta allows creators to tag products in posts and Reels, driving real-time sales and increasing revenue without leaving Facebook.

Cross-border e-commerce is set to become one of the strategic pillars in VN master plan for e-commerce development during 2026–2030, as the country looks to build a sustainable digital export ecosystem and enhance global competitiveness.

The booming e-commerce market is creating a promising business playground, but the rules are being dictated by foreign platforms.

The Vietnam E-commerce and Digital Technology Application Forum 2025 is scheduled to take place in HCM City on September 5, bringing together nearly 600 domestic and international exhibitors and business delegations from major markets.

The partnership aims to support small and medium-sized enterprises (SMEs) by providing tools and technological solutions to optimise business efficiency, expand markets and strengthen competitiveness.

Foreign e-commerce platforms are dominating logistics in Vietnam through closed ecosystems, sidelining local couriers and raising competition concerns.

Industry experts identify multiple factors driving online grocery shopping into a billion-dollar battleground for app developers.

Notably, the fast-moving consumer goods (FMCG) sector remained a key growth driver, surging 167% on TikTok Shop and 20% on Shopee.

In the context of the global digital economy, digital transformation and e-commerce are becoming key drivers helping Vietnam integrate internationally, enhance competitiveness, and expand its export markets.

All products traded on e-commerce platforms will have to declare quality standards certification from January 1, 2026.

Thanks to digital platforms, Vietnamese businesses have reached more and more consumers worldwide.

TikTok Shop has been quietly purchasing products sold on its own platform to test their authenticity, removing accounts found to be in violation - up to 500,000 per year.