Hanoi is set to pilot a digital consumer protection and e-commerce assurance scheme aimed at creating a transparent, secure and traceable online shopping environment.

Technology brands continued to dominate sales on Vietnam’s e-commerce platforms in the first half of 2026, with Apple taking the top spot with sales of approximately $154 million.

Vietnam’s e-commerce market continued its rapid expansion in early 2026, with sales rising more than 44% and official Mall stores capturing an increasingly large share.

A draft amendment to Vietnam's Food Safety Law would shift regulation from fragmented inspections to risk-based, farm-to-table management.

E-commerce platforms are raising fees, forcing sellers to increase prices or cut promotions, which is narrowing the price gap between online purchases and traditional offline sales.

Vietnam’s furniture and fashion industries are set for a major leap, with total export value projected to reach US$110 billion by 2029, driven largely by the rapid expansion of e-commerce.

Vietnamese businesses are no longer just using artificial intelligence - they are actively teaching it how to sell.

Financial infrastructure is emerging as a critical enabler of sustainable cross-border e-commerce growth, experts have said.

Vietnam’s digital market is entering a phase of experience-led competition as overall user growth moderates and generational preferences fragment across platforms, according to a quarterly report by Decision Lab.

In recent years, cross-border e-commerce has emerged as an effective channel for Vietnamese businesses to overcome geographical barriers, access international consumers and participate more deeply in global value chains.

Vietnam’s e-commerce market expanded strongly in 2025, yet rising platform fees and price sensitivity signal a tougher, more selective phase ahead.

With the Law on E-Commerce set to take effect in July 2026, consumers can expect a safer online shopping environment, while compliant businesses will gain a solid foundation for sustainable growth of the e-commerce market.

2026 marks a turning point for Vietnam’s fast-evolving e-commerce sector, shifting from high-speed expansion to a more regulated, standardised phase that levels the playing field for multichannel and cross-border platforms.

The four largest e-commerce platforms, namely Shopee, TikTok Shop, Lazada and Tiki, generated total sales revenues of 429 trillion VND in 2025, up nearly 34.8% over 2024.

A growing number of online consumers in Vietnam and Southeast Asia are choosing peace of mind over low prices, with nearly 90% preferring to shop from official brand stores - even if it means paying up to 30% more.

E-commerce platform tools are becoming key factors helping sellers optimize operations and increase their ability to reach consumers.

Amid the rapid expansion of e-commerce and social networks, trade fraud and the sale of counterfeit and imitation goods have become increasingly sophisticated, posing major challenges to market surveillance and regulation.

A new report reveals that 48% of Vietnamese consumers consult online reviews, and 42% use social media to validate product information before finalizing their purchase decisions.

The E-commerce Law passed by Vietnam’s National Assembly introduces strict rules for online influencers and platforms.