Fifty-seven percent of Vietnamese citizens favor action movies while 54 percent are fond of comedy, a recent survey shows.
Superhero blockbuster Avengers: Endgame has become the highest-grossing film ever in Vietnam, raking up 10 million USD in a week after its initial release.
Action movie Furie (Hai Phuong), released in February, has also earned the highest revenues of all time for a Vietnamese film.
Following the top two genres in popularity are science fiction (40 percent) and romantic movies (37 percent).
The lowest rates are for fantasy and historical films (13 percent) and musicals (8 percent), according to a survey conducted by HCMC-based market research firm Q&Me.
Action and superhero movies are also the most popular among from 16 to 29 years old. For those above 30, comedy is the most popular film genre with 58 percent.-VNA