Among the top 10 consumers, China took the lead, spending US$805 million on Vietnamese fruit and vegetables, making up 59% of the market share, up 6% year on year.

Other leading consumers of Vietnamese fruit and vegetables included the United States, the Netherlands and Malaysia.

Dang Phuc Nguyen, Vinafruit general secretary, attributed the surge to increasing demand from China and the US.

With COVID-19 brought under control, 2023 has seen China consume most Vietnamese fruits, including dragon fruit, durian, mango and jackfruit, he said.

So far 11 Vietnamese fruits have been licensed to officially enter the Chinese market, namely durian, dragon fruit, watermelon, lychee, longan, banana, mango, jackfruit, rambutan, mangosteen, and passion fruit.

China has laid down stricter criteria for imports, including fruit and vegetables, and Vietnamese farmers are likely to earn more if they undertake the good agriculture practice (GAP) model to meet the Chinese market’s requirements, said the Vinafruit leader.

Vietnamese fruit and vegetables export earnings are expected to amount to US$4 billion this year from US$3.34 billion recorded last year, according to the Ministry of Agriculture and Rural Development.

Source: VOV