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On February 17, jewelry shops on Hanoi’s Tran Nhan Tong street, dubbed "the street of gold", open earlier than normal to welcome customers seeking new-year fortune.
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Buying a piece of gold on the God of Wealth Day, the 10th day of the lunar year, is believed to bring good fortune to their business and family throughout the year.
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Many people flock to jewelry shops ahead of the God of Wealth Day.
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Customers queue to purchase gold at a shop on Tran Nhan Tong street.
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Sellers enthusiastically take care of buyers by offering fruits, drinks, and gifts.
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In addition to traditional products such as figurines of the God of Wealth inscribed with words like Phúc (Happiness), Lộc (Prosperity) Tài (Wealth), and Thọ (Longevity), gold companies have also made a variety of dragon-themed items to celebrate the lunar year of the dragon this year.
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Jewelry shops are scheduled to open their doors at 6 a.m. on February 19.
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They also launch a variety of charm bracelets made of 24k and 18k gold with animal-shaped figurines, gold bars, and others featuring youthful designs at different prices.
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The shops also plan to close their doors at 11 p.m. on the same day to meet consumer demand.

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