According to the municipal Department of Tourism, the city received 2.5 million visitors in November alone, up 14.7% from the same period in 2024. Of these, foreign tourist arrivals reached 851,100, rising 25%, while domestic tourists totalled 1.65 million, up 10%. Tourism revenue in November was estimated at 11.36 trillion VND, up 18.4%.

Hanoi’s strong performance was attributed to growing market appeal supported by refreshed tourism products, services and events. Year-end tourism activities are vibrant thanks to a series of festivals, cultural experiences and broad promotional campaigns.

Rising demand also boosted hotel occupancy. In November, the city’s room occupancy rate reached 73.4%, 6.3 percentage points higher than a year earlier. Hanoi currently has 3,761 accommodation facilities with more than 71,000 rooms, including 65 hotels and serviced apartments rated from 1-5 stars. A network of 58 accredited dining, shopping, entertainment and wellness providers continues to meet visitors' demand.

The city also maintains a strong service workforce, with about 1,921 international travel companies, 591 domestic travel firms, 6,898 international tour guides and 2,620 domestic guides, ensuring service capacity during the peak season.

Destination development has taken place across multiple localities. In November, the Department of Tourism chaired a conference on tourism development in Phuc Loc commune and organised survey programmes in Phu Dong and Thu Lam to connect travel agencies with peri-urban sites. Hanoi also joined a tourism promotion delegation to Mekong Delta provinces from November 4–7 to strengthen regional links.

The capital’s cultural presence was further highlighted through participation in the 2025 International Craft Village Conservation and Development Festival at Thang Long Imperial Citadel, where traditional craft values and cultural identity were showcased.

Promotion and communications were intensified throughout the month, with 75 articles and media features on tourism activities, including strong coverage of the Hanoi Ao Dai Tourism Festival 2025 and the 3rd Hanoi Autumn Festival. Mass "ao dai" (Vietnamese long tradition dress) performances, City Bus parades and cultural showcases drew public attention and shaped Hanoi’s tourism image for November.

New products were also promoted, including ethnic cultural experiences, Ngoc Son Temple night tour, Ba Vi wild sunflower season, chrysanthemum road and emerging check-in spots in Dan Phuong. International media coverage of Hanoi continued to expand, helping enhance its visibility in global markets./.VNA