Da Nang’s Department of Culture, Sports and Tourism on March 24 unveiled the city’s 2026 tourism stimulus programme under the message “Da Nang – Touching the Original,” alongside a MICE promotion initiative.

While many destinations around the world are being forced to introduce “soft limits” to protect themselves from tourism pressures, Vietnam appears to be moving at a different rhythm.

Ha Giang (Tuyen Quang) and Hoi An (Da Nang) have been named among the world’s 51 most beautiful destinations for 2026 by Time Out, ranking 17th and 51st respectively.

Across Vietnam, April opens a window of clear skies, vibrant landscapes and ideal conditions for exploration.

Despite its hidden location, this long-standing sticky rice stall has become part of the daily rhythm of the Old Quarter.

Vietnam has positioned itself at the forefront of a “micro-trip” trend in the Republic of Korea (RoK), which prefers destinations that maximise experience while minimising travel time and cost.

Hue, often called a “living museum” of Vietnamese culture, is facing the challenge of having plenty of tourism products but not enough charm to draw visitors.

Hoanh Son communal house in Nghe An, famed for its intricate carvings, has been restored, preserving a national architectural treasure.

What began as curiosity became a turning point, helping a young ethnic minority woman build a business and empower others.

A rare mushroom in Phu Quoc appears only after early rains, lasting just weeks before vanishing, making it a prized seasonal delicacy.

Vietnam has been named among the world’s 28 most beautiful countries by Condé Nast Traveler, reinforcing its growing appeal as a premier destination for nature lovers and outdoor enthusiasts.

After years of planning and saving, a couple from Ho Chi Minh City set off on a life-changing overland journey that has now stretched to nine months.

A tourism promotion conference for the Mekong Delta was held in Malaysia’s capital, Kuala Lumpur, on March 18, aiming to introduce the region’s potential, cultural space, and tourism offerings to international friends.

Vietnamese travellers are placing growing emphasis on sustainable accommodation and tourism that benefits local communities, with 43% saying they want more eco-friendly lodging options to better plan their trips, according to a recent survey.

Positive signals from the 49th World Travel Fair in Paris show Vietnam is on the right track in promoting itself as an attractive, safe and culturally rich global destination.

Rivers and canals that once served the Nguyen Dynasty’s imperial court have now been transformed into unique experiential spaces at the heart of Hue, a heritage city that is popular among domestic and foreign visitors.

DIFF 2025 attracted more than 1.88 million visitors, up 26% compared with DIFF 2024, including nearly 770,000 international arrivals.

Vietnam welcomed more than 2.2 million international visitors in February, marking the third consecutive month that the number of tourist arrivals exceeded 2 million, following 2.45 million in January and 2.02 million in December 2025.

With about three quarters of its land covered by hills and mountains and rich natural landscapes, Vietnam has strong potential for nature-based tourism such as trekking, trail running and cultural experiences.