Hanoi is a top choice for cultural experiences for domestic travelers this summer. The choice is among Hoi An Ancient Town, the flower city of Dalat, and the UNESCO World Heritage Site of Halong Bay. 

Curious travel patterns among Vietnamese are revealed each summer, according to Booking.com, whose latest predictions for the summer of 2024 show that 46% of Vietnamese travelers are considering a long domestic trip within the country to beat the scorching heat.

Accordingly, nature and culture retreats are this year's travel trend, with the leading destinations being Hanoi, Hoi An Ancient Town, Halong Bay and the central coastal town of Quy Nhon.

"The mountains remain irresistible to Vietnamese seeking to escape the summer heat," the report said.

Statistics show that 57% of Vietnamese travelers say they would like to take a nature trip this year, followed by a cultural experience (48%), beaches (45%), and city breaks (36%).

The 2024 Summer Tourism Report also reveals distinct travel preferences among different demographics. Solo travelers prefer city breaks, families are more likely to seek nature escapes, groups gravitate towards scenic getaways, while couples enjoy a mix of bustling metros and tranquil retreats.

Hanoi, in particular, is a top choice for solo travelers looking for great big city experiences.

Varun Grover, Country Head, Vietnam at Booking.com, said that summer has always been a peak travel season, but in recent years, there has been a significant shift in the way Vietnamese approach it.

"While Vietnamese travelers are exploring both domestic and overseas destinations, we see travelers gravitating towards culturally significant or leisure-oriented destinations with a growing desire for immersive experiences," he said.

The predictions for summer 2024 are based on tracking searches for summer holidays from June 15 to August 15 this year. The group of tourists participating in the survey is quite diverse, from solo travelers to families and groups of friends.

Hanoitimes