As the tournament progresses, gathering at beer bars, pubs, and cafes to watch Euro 2024 has become a nightly ritual for many in Hanoi. The city comes alive with football fever, and these venues are at the heart of the action, bringing fans together to share in the excitement of the games.

Many foreigners, alongside locals, are staying up late to find places with big screens to watch the matches.

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At night, the atmosphere of Euro 2024 in Hanoi has been particularly vibrant. Popular football viewing spots, such as beer stalls and cafes, have seen a significant influx of fans.

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An outdoor football watching location on Nhat Chieu Street, Tay Ho District, attracts many visitors. The image was captured by a VietNamNet reporter when the Portuguese team faced the Czech Republic at 2 a.m. on June 19.

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Ali, an Egyptian national, said this lively atmosphere reminded him of his home country. He noted that the football viewing culture in Vietnam is quite similar to that in Egypt. "Everyone likes to sit in shops with big screens to cheer for their favorite team. But I feel that the football watching movement in Vietnam is more vibrant," said Mr. Ali.

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This period is also a lucrative time for businesses. While pushing a motorbike for a customer, Mr. Huy shared, "Normally, we have inconsistent sales due to the erratic weather. During the football season, the shop gets busier. We also stay open late to cater to customers passionate about Euro."

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At another beer shop, the influx of customers is continuous. The shop owner has installed screens, TVs, and projectors to attract both seasonal customers and new ones, boosting income during the football season.

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The Euro group stage has three match times: 8 p.m., 11 p.m., and 2 a.m. In the first time slot (8 p.m.), a night drinking spot on Pham Van Dong Street puts a screen on the sidewalk next to the door. The match ends near 10 p.m., giving Mr. Lan's group a chance to raise their glasses, eat, and drink while waiting for the next match. "We hardly miss any match. Football is an indispensable spiritual food," said one member of the group.

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At another table, Mr. Tin enthusiastically analyzed the tactics of the England team in their second group stage match against Denmark on the night of June 20.

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Though following upcoming matches and checking scores and rankings is easier now with smartphones, many stores still post match schedules on the wall for easy viewing by customers.

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Mr. Tran Hau, a 70-year-old security guard at a store on Lac Long Quan Street, is a football fan but cannot watch regularly due to work. While on duty, he takes the opportunity to watch TV with the football channel on but without sound.

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A motorbike taxi driver, while waiting to pick up customers near a beer shop, also turned on his phone to watch the England match at 11 p.m.

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The latest match takes place from 2 a.m. to nearly 4 a.m., and many places serving football fans remain lit throughout.

Khanh Linh